Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Email Marketing Still Gets Better Results Than Social Media Marketing

04/30/2013

Email Marketing Still Better Than Social Media Marketing

Many newly-minted graduates looking for a job in marketing or seeking web design careers see email marketing as an Internet dinosaur compared with hip, chatty social media. But it’s a dinosaur that works—and still works better in many ways than social media (in spite of the hype). In fact, a recent Monetate infographic published by MediaBistro shows that email marketing hauls in an impressive 10.91 percent “add-to-cart” rate over social media, which garnered a paltry 2.28 percent.

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How to Merge Content Marketing with Mobile Design

04/29/2013

How to Merge Content Marketing with Mobile Design

Content marketing with mobile is the practicing of publishing and sharing content for the purpose of acquiring customers. It may refer to content on a variety of media, although the Internet is one of the most common forms of content marketing. Mobile web design involves designing a website to accommodate mobile devices, which have a much smaller viewing area than traditional computer monitors.

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Why Photos Are the Best Way to Engage Followers in Social Media

04/28/2013

The Best Way to Engage Followers in Social Media

Using photos on your website as an interactive marketing strategy is now a basic part of creative marketing. It also is an excellent way to engage followers in social media. Not only can you promote your photos yourself via social media outlets, but the better goal is to have your visitors do that work for you. Have your photos tell a story and relate to your product or service, but also have your photos and associated text talk directly to your visitors.

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5 Steps to a Better Vlog

04/24/2013

5 Steps to a Better Vlog

Demo reels are boring. Most recruiters skim through hundreds of them a night looking for the good parts. Unless you have something really stellar to put on yours, demo reels are a tough way to show clients and recruiters what you're capable of.

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Understanding White Balance in Videography

04/23/2013

White Balance in Videography

Early in their videography careers, students learn about white balance and how it affects photography and videography results. This is an important concept to understand, especially if you are working on a web video production.

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Is YouTube Becoming More Popular Than TV?

04/22/2013

Is YouTube More Popular Than TV?

YouTube was primarily known for amateur web video production in its early days, but as it transitions towards commercial internet video marketing with full-length feature films, it will begin to compete with network television. Many statistics are available that compare the popularity of YouTube with that of television.

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Selling Yourself Verbally - Tips on How to Make a Good Impression with a Client on the Phone

04/21/2013

Make a Good Impression With a Client

A phone interview shouldn’t be confused with a casual phone conversation. You’ve been chatting with friends and family on the phone all your life. The usual easy informality of the telephone call can leave you psychologically unprepared for a telephone interview.

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Why Everyone's Crazy About Infinite Scrolling

04/18/2013

Infinite scrolling

Infinite scrolling is not a new phenomenon, but in recent months web designers have gone crazy over it. The increase in touch screens, lowered attention span of Internet users and growth of social media have all combined to create an environment where designers are turning to infinite scrolling to improve conversions for their clients. This design trend offers several key benefits to website owners that are worth considering.

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Should You Hire a UI Designer Who Can Do Retina Graphics?

04/17/2013

Retina Graphics

Anyone who owns, works with or has seen one of Apple’s retina display devices will tell you that the images absolutely pop—if they are retina-optimized images. If they are your standard, run-of-the-mill web graphics, however, they may appear fuzzy. So the easy answer to the question, “Should you hire a UI designer who can design retina graphics?” may seem like an enthusiastic “Yes.” But make sure to hire a web designer who knows all of the challenges and tricks for this still-growing and developing area of graphic design.

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Feeding the Hunter-Gatherer: Why People Love Reading Curated Content

04/16/2013

Why People Love Reading Curated Content

A new trend is making many online marketers very happy: people love reading curated content. Blogging online has just become easier. Feeding the hunter-gatherer takes patience, awareness, and intuition. Put out the tidbits they love and yes, if you filter it, they will come.

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3 Things That'll Make a Prospective Employer Give You a Second Look

04/15/2013

Make a Perspective Employer Give You a Second Look

Here's what a prospective employer does when looking through freelance graphic design samples: fwhoop!

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Finding Your Rhythm: Is There Such a Thing as Good or Bad Timing When Searching for Work?

04/14/2013

Searching for Work?

Some people can find work any time of the day. Some people can work around a flexible, adaptable schedule and seize an opportunity whenever it pops up. Some people only sleep two hours a night and spend the rest of the time searching for employment on the web. Maybe you shouldn't even bother trying to keep up with those people, but when it comes to finding the creative staffing jobs you want, you may want to consider the art of timing.

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The New York Times Redesigns its Website for More Simplicity

04/11/2013

More Simplicity

If two words can describe The New York Times's new design format for interactive viewing, they are beauty and simplicity. A piece called Why We Love Beautiful Things explores visual elements and how they connect with viewers on an innate level that can actual enhance physiological response.

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Facebook to Use Hashtag Integration

04/10/2013

Hashtag Integration

Facebook provides social networking services that allow users to interact with each with other. The Wall Street Journal reported that Facebook had more than a billion users as of September 2012, and most Facebook users access this site on mobile devices, according to The New York Times.

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The Future of Mobile Visual Search and How It Will Likely Kill QR Codes

04/10/2013

The Future of Mobile Visual Search

For QR code developers and lovers, it might be time to consider taking that mourning garb out of storage.

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Artisan Talent Infographic: Highly Qualified Staffing is On the Rise in 2013

04/09/2013

Artisan Talent Infographic

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Why Websites No Longer Need to Worry About Meta Data

04/07/2013

Do Not worry about Meta Data

Meta Data and Meta tags just Aren't what they used to be. Once considered an essential part of a website's design, they quickly became a way to spam the search engines. And now their relevance is practically nil.

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4 Tips to Help You Find Inspiration for Compelling Web Content

04/04/2013

Tips for Compelling Web Content

Compelling web content is similar to that of a gripping novel that you cannot put down; you eagerly turn each page, and can’t wait to find out how the story ends. Likewise, compelling web copy encourages the reader to remain on the page longer, perhaps read other content throughout your site, and if it’s really good content, spark the reader to place an item in your virtual shopping cart.

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The Explosive Growth of Mobile Paid Search

04/03/2013

Mobile Paid Search

The swift acceleration and acceptance of tablets and smartphones, such as the iPad and iPhone, is changing the way consumers interact with companies and conduct their purchasing transactions. Now, new research predicts that mobile devices will make up one third of all paid clicks in the U.S. and reveals that mobile paid search campaigns resulted in a higher click-through rate (CTR) at a lower cost-per-click (CPC).

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What's the Difference Between Curated Content and Creating Your Own?

04/01/2013

Curating Content Vs Creating Your Own

Content marketing is the creation and distribution of information for the purpose of acquiring customers, according to Studio One. It seeks to influence customers in a positive manner but does not actually make a sales pitch. Content marketing may use a variety of formats such as:

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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