Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Being "Human" on Facebook Could Do Wonders for Your "Like"ability

07/31/2013

Your "Like"ability

There’s great value in looking at current web design trends and social media outlets if you want to put your business on the fast track to getting noticed. Even if you run a fully brick and mortar establishment, it’s important these days to have an online presence – even if it’s just a Facebook page telling people what you do. Just don’t make the mistake of leaving behind your human face for your online face as that can effect you "like"ability.

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How to Make Your YouTube Channel Pop with Success

07/30/2013

Make Your YouTube Channel Pop

Pop is important. Making a client's YouTube channel snap, crackle and succeed in attracting views is helpful in building brand.

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How Twitter's Latest Tweaks Can Help Improve Your Brand's Visibility

07/29/2013

Improve Your Brand's Visibility

Every once in awhile, you’ll hear rumblings about Twitter having made some updates to its interface. Most of the time, this news is accompanied by moans and groans of complaint from users who aren’t thrilled about possibly having to relearn a platform they’re already extremely comfortable with. But anyone who uses Twitter for commercial marketing purposes can tell you that with occasional tweaks come some pretty great opportunities to drive visibility.

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Common Mistakes Newbie Freelancers Make (and How to Avoid Making Them)

07/28/2013

Common Mistakes Newbie Freelancers Make

As you examine facts about freelance graphic design jobs as compiled by the U.S. Bureau of Labor Statistics, 2010, you might get excited knowing the average pay for graphic designers was $43,500 per year. This breaks down to $20.92 per hour, a hefty rate to the mind of any beginner. What often is overlooked by the newbie freelancers is that these figures are for designers with experience who are working solid full-time hours or longer.

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Hanging Out Was Never This Profitable (Google Hangouts for Your Business)

07/25/2013

As social media has continued to evolve, more businesses have learned to use it to promote their brand. One of the newcomers to the field of social media is Google Plus. Although Google Plus hasn't overtaken Facebook yet, it does have some clear advantages for companies hoping to build relationships with consumers. One such advantage is Google Hangouts.

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What This Year's CSS Design Awards Winners Can Teach You About Killer Web Design

07/24/2013

Design Awards Winners

Just perusing the list of nominees for the latest round of CSS Design Awards Winners is an exercise in inspiration – the kind of activity that can make even the most accomplished web design pro marvel in appreciation. The awards, which are given to some of the most expertly designed and intuitively interactive websites in the world, serve to highlight the current state of the art in emerging web design. Each nominee is also a perfect example of how to – and, by the conspicuous omission of commonly made design mistakes, how not to – design a website.

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Becoming a Native Advertising Whiz

07/23/2013

How To Become a Native Advertising Whiz

"Native Advertising" is the most effective interactive marketing strategy currently being practiced. Done well, it's a great way to tempt customers into opening their hearts, minds, and wallets to your brand--often in ways that years of PR can't accomplish.

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How to Start a Copywriting Career From Scratch

07/22/2013

Being a professional copywriter may seem like a dream gig – you get to make money inventing clever concepts, collaborating with creative types, and using your ideas to drive people to action. If you intend to have a copywriting career, know that it will take a lot of hard work to establish it. Also know that hard work will prove fruitless without clear objectives and a basic knowledge of the business.

If only the industry weren’t so competitive! If only successful copywriters didn’t guard their trade secrets so closely!

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First Tumblr, Now Waze (Google and Facebook Square Off in a Bidding War)

07/18/2013

Google and Facebook Square Off

Aspiring app developers and interactive designers, take note. There are bidding wars taking place all over the world as we speak that are reshaping the look and feel of the internet as we have known it. They’re also padding the bank accounts of people just like yourself who make their living developing applications – and who knows? It might just be your very own creation that’s up next for Google and Facebook.

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Busting the Common Myths of Mobile App Creation

07/17/2013

Common Myths of Mobile App Creation

Effective mobile app creation isn't easy, and mobile developers have a tough job. Because of the complexity of mobile app development, some businesses create ineffective apps or avoid them altogether.

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Join Us For Happy Hour This Friday

07/17/2013

Happy Hour

Artisan is co-hosting a Happy Hour this Friday at 1871, located in the Merchandise Mart in Chicago’s River North neighborhood. And we’d love to see you there!

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Leveraging Wikipedia to Bring Visibility to Your Brand (Dos and Don'ts)

07/16/2013

Leveraging Wikipedia

Wikipedia is home to millions of articles on virtually any topic you can imagine. People all over the world access Wikipedia every day, making the potential for exposure on this website extreme. As you work to build your social media campaign, getting an article on Wikipedia is a must.

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Behind the Hiring Manager's Smile

07/15/2013

Behind the Hiring Manager's Smile

If you’re searching for employment, the elation of landing an interview can quickly turn into a low-grade panic over impressing the hiring manager. While mind reading may not be one of your job skills, it helps to know what is going on behind the hiring manager's poker face. Our creative staffing pros unlock those secret questions for you.

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Growth Sparks High Demand for Qualified Tech Staffing [Infographic]

07/15/2013

Demand for Qualified Tech Staffing

The demand for qualified tech (interactive and technology) professionals has been rising for years and, with new innovations in Mobile, Big Data, and Responsive Web Design, is exploding in 2013.

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Right or Left Brained? Thinking Like a Successful Designer

07/14/2013

Thinking Like a Successful Designer

Are you one of those people who believes that web design careers are only for “certain types”? Have you become convinced that unless you’re a left brained individual gifted with analytical thought and logic you simply won’t cut it as a web developer? Or what about the attributes that right brained people claim ownership of – creativity being among the most valued and envied. Can you make it as a web designer without this? As it turns out, it takes a little bit of both to think like a successful designer.

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Mobile Marketing Tools to Ramp Up Your Game

07/11/2013

Mobile Marketing Tools

Mobile marketing is an up-and-coming advertising outlet, especially as more mobile phone users begin accessing the internet from their phones. However, despite the marked increase in the use of mobile media, Social Media Today reports that only 25 percent of businesses currently have a mobile marketing strategy in place. To get in on the action, amp up your game with these five mobile marketing tools.

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Capital One Gets Responsive (And So Should You)

07/10/2013

Get Responsive

Do you remember the old days when you used to have to pick up the phone and talk to someone to find out what your bank account balance was? When was the last time you visited a branch in person? Were they responsive? :)

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The Covenants of Mobile App Design

07/09/2013

Mobile App Design

If professional mobile app developers know one thing, it’s this: thinking outside of the box can be an incredibly lucrative ability. It can mean the difference between mediocrity and brilliance. And if you’re brilliant enough, it can also change your life in ways you never thought possible. But sometimes, wild and crazy ideas new ideas that aren’t grounded in reality can be just that – fanciful ideas that fail because they’re not anchored to reality. So What are the covenants of Mobile App Design?

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The Biggest Mistakes in Content Marketing and How to Avoid Them

07/08/2013

Mistakes in Content Marketing

Healthy relationships with coworkers, friends and family members require regular, two-way conversation. Successful content marketing also requires this type of communication to promote a business. This is a delicate balance, and many people with jobs in copywriting tend to repeat the same basic mistakes.

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Remember to Breathe! (And Other Tips for Dealing with Job Interview Anxiety)

07/07/2013

Dealing with Job Interview Anxiety

As you sit in the lobby waiting for your job interview, you feel your hands getting clammy and your face starting to flush. The longer you wait, the more your heart and breathing start to race. Soon, you are nearing a full panic attack, only to hear them call your name.

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What's the Best Time of Day to Publish Your Blog for Max Visibility?

07/04/2013

What's the Best Time to Publish Your Blog?

You've slaved away to craft the perfect blog post. You've written a careful introduction that grabs the reader, filled it with relevant and carefully optimized content that will provide value and create the need to perform some sort of action. You are ready to hit "publish," but before you do, look at the clock.

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Creative Advertising: In Search of the Right Font

07/02/2013

In Search of the Right Font

It’s not what you say, it’s how you say it.

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Trends in UI Design for 2013

07/01/2013

Trends in UI Design

The trends in (user interface) UI design are primarily driven by technological advances such as mobile devices. A UI designer needs to keep up with these trends so that their skills don't become obsolete.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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