Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

How to Connect with Potential Customers by Marketing through Emotion

08/27/2013

Marketing Through Emotion

Old-school, hard-sell ad strategies are over. People have become jaded toward obvious marketing ploys and are likely to ignore or delete blatant ad and marketing blasts. The new game in town is marketing through emotion. This type of strategy refrains from hitting people over the head and instead speaks to them through their hearts.

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How to Tell if Your Content Curation Efforts Are Working

08/26/2013

Content Curation

Many freelance writing jobs online require that you use curated content or create new content to use in curation efforts for a client. The client will want to see results, and that this means somewhere in the accountability chain, there must be a way to tell if your content creation efforts are working.

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What You Can Learn From the Epic Social Media Meltdowns of Others

08/25/2013

Socisl Media Meltdowns

Social media for small business can help drive customers your way – or it can help drive them far away, depending on how you handle it. While one adage says that all publicity is good publicity, you may be wont to argue that one when you check out what happened to a Scottsdale, Arizona, eatery called Amy’s Baking Kitchen.

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Sharing vs. Stealing and Other Helpful Curated Content Tips

08/22/2013

Curated Content Tips

It would be nice if there were simple formulas to differentiate between appropriate sharing and outright stealing of content. However, in a networked environment wherein people spend a good amount of time talking about interesting things that they’ve come across, the distinction between what you do and do not have the right to use is somewhat blurred.

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The 5 Essentials of Every Website Front Page

08/21/2013

When making critical decisions about your website front page, keep in mind that most website visitors have the attention span of sugared up squirrels. According to Google engineer Arvind Jain, they only give websites the blink of an eye to give them what they’re looking for before moving on.

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How to Promote Your Company on Pinterest

08/20/2013

Promote Your Company on Pinterest

You may have Facebook, Twitter and LinkedIn down pat, but if you’re missing out on Pinterest you may be missing out on a slew of potential customers. Pinterest has expanded to include business accounts and business pages. You can set up a new account or convert your personal account into a business one, which gives you added features such as highlighting and linking to your company website.

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What Instagram Can Teach You about Creating a Quick, Reliable App

08/19/2013

Creating a Quick, Reliable App

Most mobile developers and anyone considering web design careers could learn a few things from Instagram. They went from zero to a $1 billion valuation and sale in just two years. We're going to break down and review a presentation Instagram co-creator Mike Krieger gave that included some of the secrets they depended on to make an interesting quick, reliable app.

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Strategic Money Saving Tips for Freelancers

08/18/2013

Money Saving Tips For Freelancers

Freelancers and others who work at home should get and take self employment advice seriously if they want to be successful and save money. Much valuable advice has been learned by others the hard way, burned and learned. Those who have careers in freelance graphic design or other artistic endeavors can avoid many roadblocks and pitfalls of self employment by merely using the free advice offered by fellow talent.

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Yahoo's Insatiable Appetite Bites Again, Buys Mobile App Qwiki

08/15/2013

Yahho Buys Mobile App Qwiki

Eager not to be swept aside by the raging storm known as the mobile revolution, Yahoo has purchased yet another startupQwiki Inc., which is one of the most highly rated iPhone mobile apps that turns users’ photos into sharable short movies. Although details of the acquisition weren’t officially disclosed, it’s estimated that the buyout was worth around $50 million, as originally reported by AllThingsD.

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Yahoo Merges Twitter Stream to Search Engine Results

08/14/2013

Merging twitter Stream to Search Engine Results

Apparently, Yahoo isn’t done trying to reinvent itself. The premier search engine and free email provider of yesteryear has more recently been making headlines by indulging in a shopping spree of epic proportions, buying out Tumblr for $1.1 billion and Qwiki for a rumored $50 million, even making an unsuccessful power grab for Hulu. Yahoo is now doing something that a lot of people are hailing as an extremely smart move: incorporating Twitter content into its news stream.

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How to Haul in Business with Promoted Facebook Posts and Tweets

08/13/2013

When Facebook and Twitter sneaked the first promoted posts and tweets into their feeds, they were met with derision by some and skepticism by others. Yet promoted posts, which stay at the top of the page in spite of incoming traffic from other posts, have been surprisingly successful at generating clicks.

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A Cover Letter for Freelancers: 5 Reasons Why You Still Need One

08/12/2013

Cover letter for Freelancers

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Body Language Tips for Job Seekers

08/11/2013

Body Language Tips

Whether you’re looking for a job of just hoping to spread the word about your business or your brand, your body language can make an enormous difference in the level of success you achieve.

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When Viral Video Bites Back - Golden Corral's PR Nightmare

08/08/2013

Golden Corral's PR Nightmare

Public relations crises are nothing new, but all-you-can-eat food chain Golden Corral’s latest PR nightmare seems to have upped the ante on the blowback that can occur when the wrong kinds of videos go viral.

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Facebook's Graph Search Set to Improve Brand Discovery

08/07/2013

Improve Brand Discovery

Whenever Facebook decides to make big changes, it’s usually to the chagrin of users who are perfectly happy with things the way they are. Alas, change is a constant when it comes to social networks, where the rule of the cyber-jungle seems to be that if you stand still too long, you’ll be eclipsed by the next big thing. In its bid to retain its crown as the most frequently used and heavily populated social media platform in the world, Facebook has unveiled its long awaited Graph Search in order to improve brand discovery.

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How to Crowdsource Your Way to a High Quality Video

08/07/2013

High Quality Video

As the wisdom of crowds grows and web video production budgets demand more for less, people considering videographer careers are learning how to maximize value and minimize costs by leaning on the skills of the online community. Brands have been crowdsourcing for years, and it's possible for you to do the same thing. The requirements for entry into the world of high quality video production are now more accessible and affordable than ever; it's possible to get high quality video from a crowdsourced effort.

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5 Tech Tips: Finding a Job Fast

08/07/2013

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10 Terms UI Designers Use

08/06/2013

A user interface designer often gathers requirements directly from users, which may involve the use of specialized terms. Customers who hire a web designer will therefore need to know the general meaning of these terms in order to communicate effectively. Entrepreneur discusses 10 terms UI designers use routinely to describe this process.

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Reddit Deep Dive: 5 Great Subreddits for Designers

08/05/2013

Subreddits For Designers

Reddit is a thriving social networking community that contains all kinds of resources for designers and anyone interested in a graphic design career. Here are five smaller communities within the main site, called "subreddits," that anyone interested in design should check out.

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From Pencils to Pixels: How Print Designers Can Go Digital

08/04/2013

Should I Go Digital?

The world of professional design has undergone some radical changes in just the last ten years. Due to the continued growth of the internet and the explosion in popularity of social media sites, businesses have become dependent on experienced design professionals to help them leverage the immense exposure that can come as a result of a well crafted web presence. If you are a traditional print designer, does this mean you’re destined to dinosaur status? Not at all. Especially not if you take the steps necessary to transition your skills into the world of digital design.

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Pinterest's Brand New Analytics Tool Could Mean $ for Your Brand

08/01/2013

Pintrest's New Analytics Tool

Pinterest, which was launched in 2005 to huge acclaim as a fun social networking platform, has morphed into one of the most potentially lucrative brand promoting services on the internet. Now it's analytics tool makes it even more powerful. Who would have seen that one coming?

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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