It’s instructive to take a look at the most outstanding redesigns of 2013, and see what they tell us about changes in user expectations. Whether these design changes were fueled by an evolving visual trend toward simplicity, or by the need to increase accessibility, they indicate the vector of web design careers in coming seasons.Read More
Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.
No matter how elegantly you write, no matter how compelling your art or web design, your Internet freelance marketing opportunities may well come to naught without good SEO (Search Engine Optimization) — those critical keywords that intrigue readers and bring them to your website.Read More
Every week, new viral videos circulate. When these videos are created by the average person, they make for excellent discussion. However, when a business develops a viral video, it becomes much more than just a conversation piece.Read More
2014 will be the year of context. Thanks to the adoption of contextually-aware services, people will be able to search more efficiently, find what they need at the lowest possible price point, and save themselves a significant amount of time in the process.Read More
Six seconds of creativity and viral success on Vine can boost videographer careers, comedy stardom or a business brand. In early 2013, Twitter launched its Vine app for quick, looping videos that allows anyone with a smartphone to become a filmmaker reaching an audience via social media in something close to real time.Read More
Learning from someone else’s mistakes is always better than having to dig out from under your own. So when you want to launch a social media campaign for small business promotion, it’s helpful to look at a lot of examples—both the good, and the bad.Read More
Mobile is the wave of online retail’s future, and where the retail sales go, so must go the advertising. In keeping with that logicical connection, forecasts for mobile advertising growth are consistent with the forecasts for the growth of mobile retail.
A research report by Forrester Research, as reported in Forbes, predicts that mobile retail will double by the year 2017, while data collection company EMarketer predicts mobile advertising surpassing desktop advertising the same year.
In short, knowing how to effectively advertise on mobile devices is becoming increasingly important for online retailers and mobile developers, and creating banner ads that encourage clicks is a base component of this growing advertising market.
When you work in mobile advertising, you work with limited space, and it’s essential to get your message across in small block allotted to you. That means you must generally forgo the wordplay and images that give your ads zing, but are more style than substance. Instead, keep it short and click-worthy. What makes something click-worthy depends upon the offering on the other end of the ad, but, generally, specifics are effective.
“Click here for great savings.” or “Get 90% off on hot new apparel.”
Which would you click?
PPC: Be On-Point
Banner ads generally work on a pay-per-click basis, which means the more people who click on your ad, the more you will pay to run it. That’s the point, though, right? To get people to click through to your page? The answer, oddly enough, is not necessarily.
In a study conducted by Internet research lab MarketingExperiments, it was concluded that, although attention-grabbing copy gets more people to click through to a page, these clicks do not lead to user action, such as sales. Messages that were on-point generated fewer clicks, but a 285-percent increase in conversions. So, be honest with what users will find on the page. Consistency between the message of the ad and what the page has to offer is essential to selling.
CTA: Lead the Hands
Banner ads are usually clickable so the entire ad links to the URL where you want to send potential customers. As a mobile marketer, you recognize this, and so do most average Joe Internet surfers. Don’t expect everyone to know what to do with a banner ad, though. Tell them what you would like them to do with a call to action, such as “Download the Report” or “Get Savings Now.” Make this call to action bold and clear. Don’t let the purpose of the ad get lost within it.
As a business owner, you don’t want to forfeit your share of the mobile market by letting the mobile wave get away from you. Talented developers can help you plan, design, and deploy your advertising so that it appeals to consumers and accomplishes its purpose. When you’re ready to start targeting the mobile market and need help with creative staffing to jump-start your marketing campaign, contact us today to learn more.Read More
The techniques that mobile app developers use to design websites vary greatly in this rapidly changing field. Some of them last longer than others, and developers should concentrate on these design techniques when creating new webpages or redesigning old ones. HubSpot describes several important design trends in mobile applications marketing for 2014 including the following:Read More
Whether you’re a freelancer or an employee, solid references are essential if you’re to move up and on to a new job. A polished set of reference building skills should be a part of your job hunting skills. Even if you aren't looking for a job now, it's important to keep the reference-building muscle in shape - and it never hurts to make connections.Read More
Spicing up boring industry content is the goal for clients and the focus of many freelance writing jobs online. Even the most boring topics can become interesting enough to be shared as curated content, if your creative talents are highly tuned and flexible enough to work magic with those boring topics.Read More
When planning video marketing strategy, it’s always a great idea to write a killer video script for starters. The script is the first item you need to complete, but there are important elements to include as you create that script.Read More
I. Don't. Know. Strung together in a single sentence, these three little words form one of the most dreaded phrases in the English language. As a working professional, you may be of the mindset that uttering these words makes you somehow inadequate or inferior, but this doesn't have to be the case.Read More
What "Overqualified" Sometimes Really Means
If you apply for a job or attend an interview, you may hear the employer say that you are overqualified for the job in question. Hearing this assessment can be confusing, since it seems like having more experience or skills than you need could only be a positive thing. However, some employers and recruiters will cite "overqualification" as a reason for denying your application.Read More
Jeff Bezos and company stirred up some controversy around the holidays - in the wake of the publicity from Brad Stone's book The Everything Store - by offering immediate product delivery using unmanned drones. In a brief, minute-long video that’s already been parodied by a number of high profile brands including Groupon, an Amazon shopper is seen choosing Prime Air 30 Minute Delivery for his purchase. Next, an Amazon fulfillment center employee places the order into a plastic container, which is then shuttled by conveyor belt to an awaiting drone that picks up the package and flies it to its destination.Read More
Responsive web design (RWD) is an approach to web design that mobile developers use to optimize the user's experience on the web site across a wide range of viewing devices, from desktop monitors to mobile phones.Read More
An essential element of content creation is the Call-to-Action (CTA) that generates a response from the viewer. This is a main objective of freelance graphic design, and a good point to add to your list of self employment advice. If the client does not get action, response and results from your efforts, you will be looking elsewhere for work.Read More
Bigger isn’t always better – but there’s evidence to show that sometimes, going big with certain aspects of web design can be the difference between attracting visitors and chasing them away in droves.Read More
With so many people blogging online or using curated content services to post content on their websites, myths abound online. For those in the job market, myths about the job search process which are perpetuated online can actually cost them opportunities. If you are entering the market for a new job, make sure you don't fall victim to one of these common myths.Read More
At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.
Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.
We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.