Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Still Making These Web Design Mistakes?

12/28/2014

 

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A joint study by research firms BIA/Kelsey and ConStat found that virtually all consumers turn to the internet to research businesses before making purchase or service decisions. Consumers expect to be able to find information about a company online, and a company website should be their best resource for this information. Web designers should work on eliminating these all-too-frequent web design mistakes.

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5 Sneaky Job Interview Questions and How to Handle Them

12/22/2014

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The job interview obstacle course makes many talented, hard-working people cry over their instant noodles. But knowing how to handle sneaky job interview questions can boost your confidence so you can show them what you can bring to the organization instead of trying to conceal an anxiety attack. Here are 5 sneaky senarios and how to handle them when it comes to the job interview.

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10 Tips for Video Marketing Success

12/17/2014

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Dr. James McQuivey of Forrester Research says one measly minute of online video is worth 1.8 million words. (Amazon’s now-missing Text Stats tool once figured that the average novel ran about 64,000 words). Add over 188 million Americans watching nearly 53 billion online videos; with so many words and so many eyeballs watching so many screens, you’ll need these 10 tips for video marketing success to stand out from the masses.

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The Dos and Don'ts of Using Social Media to Network

12/08/2014

Are you using social media to network? Maintaining a steady stream of freelance employment means maintaining a quality client list, and keeping yourself in the eye of prospective employers. The popularity of social networking has made both of these things easier than ever before. Networking through social media has numerous potential pitfalls, though. Follow these dos and don'ts to keep yourself swinging high above those career-damaging drops, and network like a pro.

Do – Create separate social media accounts for your business.

As a freelancer, your business is you, but not the same you that goes out with your friends on Friday nights. Create social media accounts exclusively dedicated to your professional self, and use those to do your networking.

Don’t – Let your potential employers see every drunken Instagram selfie

It’s not just your unusual sense of humor or after-work shenanigans that could turn off potential employers. People will notice political or religious opinions that differ from their own, and, whether it should or not, it might affect their hiring decisions. Keep your polarizing opinions and wild nights off your professional accounts.

Do – Post things relevant to your field that will help your followers.

Now that you’ve created your separate business accounts, use them to promote yourself as an expert in your field. Provide helpful advice and information that your followers can put to work for them. Show off your projects and accomplishments along side industry information. When it comes time to look for freelance help, they’ll know where to find you.

Don’t – Lead your followers on

“Click bait” may work for some online marketers, but it won’t help kick-start your freelance career. If you post a link called “Getting a Project Done on Time,” it better provide helpful tips on the other side. If it takes your followers to a page that says, “Hire me and I’ll get your project done on time,” you’ll irritate your audience before they get the chance to employ you.

Do – Connect with people

With every freelance job you work, ask employers and fellow team members for their usernames. This way you’ll build a list of like-minded people who already know what you can do, and may think of you when they're looking to build a team for a future project. Create a Twitter list (like this one) to keep track of different groups of people.

Don’t – Follow everyone

As soon as you launch your targeted freelance account, you’ll be hit with those new followers and friend requests from people who are only trying to increase their numbers. It’s generally obvious by the sheer number of people these individuals follow. Who can keep up with the tweets of 5,000 people? Choose quality over quantity to ensure you're building a network that is navigable and offers a high probability of future employment. Keep your numbers low enough that you can read everyone's posts as well, or you may completely miss a job offer.

Do - Follow companies

Is there a dream company you'd like to work for? Follow them and regularly interact with their posts by commenting, sharing, retweeting, etc. If a position you're qualified for opens up, chances are the social team will know who you are. Don't forget to check for job specific accounts too. Many companies have a specific Twitter handle that only tweets open positions, like @ArtisanJobs.

Don't - Delay getting started

What are you waiting for? The best place to start social networking? Right now On the Artisan Talent Linked In and Facebook pages of course! Follow and like! We're also on Twitter, Instagram, and Pinterest. Need help finding a job right now? Contact us today.

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Social Media Interview Questions
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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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