Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Does Your LinkedIn Photo Suck?

08/30/2015

Getting the Most Out of Your LinkedIn Profile Photo

Do you have a fabulous, attention grabbing - yet professional - LinkedIn photo? Or does your photo honestly...suck? Your profile picture is one of the most important parts of your LinkedIn presence. Whether you're a recruiter looking for talent or a potential employee searching for a new job, that little profile photo is your first impression, and it needs to be a good one. "It’s your first chance to communicate that you are friendly, likeable, and trustworthy," says LinkedIn publisher Lydia Abbot. But does one photo really matter? Entrepreneur.com says,

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A New Website Won't Fix Your Interactive Marketing Problem

08/27/2015

Do You Have an Interactive Marketing Strategy?

Implementing an interactive marketing strategy involves a lot more than just building a barebones website and offering a mobile carbon copy for your customers on the go. It requires companies to have a keen understanding of what to do – as well as what not to do – to boost consumer interaction with their products and services. Hiring a freelance interactive marketing manager is a start, but it’s not enough to simply hand over the reins to a trained professional who may or may not be able to get you the results you’re looking for.

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Content Curation: Who Needs It and Why

08/25/2015

Content Curation: There's content, content all around, but not a drop of useful information. That's how it feels sometimes when you search the web only to find yourself drowning in pieces that seem to lack the statistics, facts, or perspective you need. Curated content may be the answer. As the amount of information online becomes vast due to ever increasing legions of bloggers, social media network users, and the like; meaningful content is easily lost amid swells of drivel.

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Employment Contract: Freelancer or Employee?

08/23/2015

Do you know what type of employment contract to offer? Are you worried that you might be miscategorizing your employees? It's a valid concern: many people are. The line between an independent freelancer and an employee isn't as black-and-white as you might think.

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How To: Hire the Perfect Information Architect

08/20/2015

Unlike some decades ago, when experts looked for an Information Architect job, they could dazzle clients and employers with “techspeak." Today, companies now have and can gather good basic information to help them ask the right questions and better evaluate resumes. Here's what YOU need to know to hire the perfect Information Architect.

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Job Interview Tips You Need Now (Brutally Honest Edition)

08/18/2015

Headed to a job interview? Congratulations! Now get to work memorizing these tips so you don't embarrass yourself.

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Does Your Business Need a Traffic Coordinator?

08/16/2015

What is a Traffic Coordinator?

When you think of a Traffic Coordinator, you might envision a police officer in the middle of downtown traffic, blowing a whistle and waving his arms. But Traffic Coordinators in the business world have a much more difficult, and possibly dangerous job: keeping your business projects running smoothly.

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5 Benefits Employees Love

08/13/2015

You don't have to shell out a lot of cash when it comes to increasing employee benefits. Standard benefits like a 401(K), Healthcare, and paid time off are all still on the table, but what if you could offer more? To attract the best candidates to your open job positions you'll need to come to the table with more than just a dental package.

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White Space: Convincing Clients it's Critical

08/11/2015

Clients often have a funny idea of what it is that they're paying for when they hire a graphic designer. Convincing them that white space is important is a challenge. Some part of the brain, in some clients, tells them that white space is wasted space, that paying you to give them empty space is like paying a painter to leave half the canvas blank. If you simply give these clients what they want to get through with the job, then you're going to wind up having to put your name on a cluttered, crowded and hard-to-navigate website. If you want to maintain your pride as a graphic designer and keep your portfolio looking professional, here are three tips to get even the most hard headed client on board with white space design:

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Staffing the Creative Role: How a Recruitment Agency Can Help

08/09/2015

Remember when staffing involved putting an ad in the paper as the only thing you had to do to land the best job candidates? Those days are gone. Today, you need an array of networking tools to hunt the best and brightest employees. But networking your way to the best candidate is a full time job. How can a human resource manager find the time?

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Hiring the Best Art Director

08/06/2015


How to Hire the Right Art Director

It's important to your company's bottom line for your creative projects to stand out. And whether those projects include digital or print material, you need to hire the right art director talent to help guide your creative team.

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Employee Engagement: How to Keep Amazing Talent

08/04/2015

Once you've procured the best talent in the industry, you're immediately faced with an equally enormous task: keeping them satisfied. Employee engagement and retention -- especially for those who rank among the most skilled and experienced -- is no trivial task. Much like a personal relationship, it requires continuous engagement, solid communication and hard work.

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Creative Director Hiring Mistakes

08/02/2015

Your ideal Creative Director needs to work with your copywriters, artists, designers, and sales team in order to implement effective campaigns that reach your target audience in an effective and meaningful way.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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