You probably have the same dirty secret as many other newly minted freelancers, you probably didn’t file quarterly taxes as a freelancer and are feeling kind of dumb as we move closer and closer to April 15th - the last day that you can file taxes for the previous year’s earnings.Read More
Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.
Our "Back to Basics" series revisits some tried and true marketing techniques! Read on for basic pointers of classic advice paired with new tips and tricks. Today's topic...Read More
Ever wondered what it's like to be a Recruiter? What do they do all day? What does an external Recruiter do?
The best part about working with an external recruiter is that you both usually have the same goal — getting you placed with the employer. If you have gaps or other issues, they may be able to help you strategize a way to present yourself in the best light. Don’t expect them to help you figure out what you want to do, but do expect them to provide you with some insight into what is going on inside the employer’s organization - what the “hot” issues are, who are apt to be your allies in the hiring process, and who the real decision makers are.
Ever wondered what it's like to work in social media? What does a day in the life of a Social Media Manager look like? What do they do all day?
Social Media Managers are responsible for developing and implementing marketing strategies for a business’s social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers. Social media managers must stay at the leading edge of industry trends, so they can create a marketing strategy that generates inbound leads, gains followers, and creates a positive image for the company. They are also responsible for regularly evaluating the success of their marketing efforts and tweaking their marketing strategy as needed.
A Day in the Life of a Social Media Manager
For more insight, we asked our own Kirsten Agnello-Dean to shed some light on the mysterious life of a Social Media Manager.Read More
We’d like you to put a sticky note on your computer that says, “Get the business into video ASAP.”
Live streaming video is becoming the latest marketing/communications tool adopted by businesses seeking a competitive edge with consumers. Companies now have an inexpensive and easy way to interact with potential customers in this real-time medium, allowing access to live events and creating feeds that include communications with employees that are dispersed across the globe.Read More
The basics of utilizing online marketing include the ability of your business to actually cut through the digital clutter to make a lasting impression with your target audience. (Not sure who your target audience is? Click here to read that "Back to Basics" blog). There is so much information at everyone’s fingertips each day, figuring out where to start this process will be daunting – but only if you start at the wrong place.Read More
Congratulations should be in order when you have been invited for a job interview. The recruiter has seen something special in your job application and deemed you worthy for the all-important first interview. You have grounded the ball and safely made it to first base. Celebrate this small victory because your attention will now shift to a tougher challenge: how to answer job interview questions in the best way possible?Read More
Last week Artisan Talent was proud to co-host The Art of Instagram with AIGA Chicago. Three local Instagramers: Jenna Blazevich of Vichcraft, Social Strategist/Photographer Nathan Michael, and Mike Salvatore, Owner of Heritage Bicycles, along with Lauren Brady, Senior Web Marketing Coordinator of CBRE spoke on our panel moderated by Victoria Pater of Braintree. They talked on the ins and outs of using Instagram to promote your business and gave some great advice on building a brand. Here were some of their best tips.Read More
No matter what type of business you run, hiring is part of your life. And, there are likely times of the year where seasonal hiring is a fact of life. For many businesses, things ramp up in the spring and summer months, and if you aren't adequately prepared, can cause a real headache.Read More
Photo from @YoungerTV
We've all heard the old adage, "dress for the job you want..." but how do we do that in 2016? Striking a balance between looking good and feeling good yet still remaining professional and fashionable is not easy. "Getting dressed for work is tricky," says Levo CEO Caroline Ghosn to Glamour Magazine. "Because of diminishing boundaries and an individuality-embracing culture is taking over, the idea of what success looks like is becoming less clear-cut."Read More
Artisan Talent is pleased to announce its first ever Instagram contest!Read More
Spending Less = Making More
Marketing has gotten increasingly sophisticated. Demographics allow you to divide and conquer your target audience by segments. Pay per click and complicated algorithms increase search engine optimization. The science and technology of the digital era have changed the way many companies do marketing.Read More
Whether you are just out of college and looking for your first position, or you have been in the game for decades, one of the most important things you can do for yourself is to keep learning, keep growing, and constantly acquire new skills. This not only enriches your life, but it keeps you fresh and marketable in an increasingly competitive job market. So what skills do you need, right now, to have in 2016?Read More
Let's revisit the marketing basics of the target audience. In today's digitized speed-of-light world, marketing has become increasingly complex, personalized, and micro-managed down to the tiniest algorithm. But imagine what the art of marketing would be like if we narrowed our attention by focusing in on the basics.Read More
That’s right. There’s actually an unofficial holiday designed to make us reflect on whatever we define as “old.” March 2nd is National Old Stuff Day. The calendar tells us that, instead of worshiping the old or outdated, the day was created as a way to jump-start the old into something different and new.Read More
At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.
Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.
We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.