Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Secrets The Pros Know About Content Marketing

04/28/2016

What is the "secret" to content marketing?

Marketing is all about presenting prospective clients and consumers as a whole with favorable content. Whether it be audio, texts, photos, videos, or any other method of marketing, your content sways consumer purchasing decisions. With a bit of effort and skillful planning, though, creating an online marketing plan while meeting hectic schedule demands can greatly simplified.

How do you create and curate great content? Steal secrets from those who do it well.

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What Is a Behavioral Interview?

04/27/2016

Congrats! You got called into an interview...but what's that? It's with a company Glassdoor says loves the behavioral interview? Just what does that mean? Should you even bother going? Don't panic. Read on.

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Introducing Artisan Denver!

04/25/2016


Introducing Artisan Denver

U.S. News & World Report unveiled the 2016 Best Places to Live in the United States. The newly created list ranks the country's 100 largest metropolitan areas based on affordability, job prospects, and quality of life. Denver, Colorado was named the No. 1 place to live on the inaugural list! So what better time to introduce you to...Artisan Denver!

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The Worst Graphic Design Advice We've Ever Heard

04/24/2016

In our digitally-focused society, consumers are increasingly skimming web content, searching for salient points before moving to the next thing. This means your corporate graphical imagery, those pictures that tell the world who you are, are more important than they’ve ever been.

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5 Signs You Need to Hire a Graphic Designer

04/23/2016

While some businesses shy away from the expense of hiring professional graphic designers, ask yourself: can you afford not to bring in a graphic designer? Autodesk's Tom Wujec recently gave a TED Talk about how good graphic design clarifies complex ideas and makes us remember them. It takes training and talent to create designs that do this. If your organization suffers from any of the following, consider hiring a graphic designer.

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4 Essential Skills for Freelance Graphic Designers

04/21/2016

Although the following skills have very little to do with understanding typography, layout, colors, or the graphic design software du jour, they have everything to do with succeeding. Freelance Graphic Designers who add these skills to their palette can expect to attract more opportunities.

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How to Use Your LinkedIn Network

04/20/2016

We consider LinkedIn to be one of the most powerful business-related social networking tools ever created. You can:

  • Use LinkedIn to keep you in front of existing clients
  • Use your existing LinkedIn network to introduce you to more connections
  • Find your next job
  • Research the activities of targeted companies
  • Publish your own articles that get viewed by hundreds of individuals and businesses
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CEO Bejan Douraghy Debuts on Worldwide Business with kathy ireland ®

04/19/2016

Is Specialized Talent Recruitment the Employment Tool of Tomorrow? Artisan Talent Answers That Question on Worldwide Business with kathy ireland ®

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What Questions Should I Ask When Checking Out a Talent Agency?

04/18/2016

If you live or work in an area where freelance work is lucrative, you may find there are multiple talent agencies from which to choose. It's possible that any of them could find work for you, depending how much your skills are in demand. To find the best fit, here are some tips and tricks when it comes to what to look for and what to ask.

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The Benefits of Freelancers: Outsourcing to Experts for the Best Insourcing

04/18/2016

How dynamic is your creative talent team? Many organizations are discovering that outsourcing has made advancements, and delegating certain responsibilities to outside teams can produce spectacular results. Now outsourcing has become akin to hiring highly-talented freelancers on a per project basis. Rather than outsourcing, it’s resourcing.

To determine whether your company should consider finding talent through an agency such as Artisan Talent to fulfill its creative, digital and marketing staffing needs, you need to assess your organization and its capabilities.

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It's Not Just About The Skills: Finding Employee Fit

04/17/2016

When you need to fill an open position, you're searching for someone who possesses the right qualifications. You want someone with the skills and experience necessary to do the job well. During the interview process, you'll also check for a certain level of compatibility. You may get a good feel for a person during the interview, or you may not. But, the interview process is simply too short to determine whether the person is truly the right person for the job. Too often, businesses end up with qualified employees who just don't fit.

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What Do I Need to Know About Freelancer Taxes?

04/15/2016

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How To Write A Professional Resume That Grabs Attention

04/13/2016

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A well-crafted, professional resume will be what stands between you and the all-important job interview. The content displayed on the one to two pages of your history will determine your next step: a career with an employer or another day pounding the pavement. To put a resume’s value in context, how its content will grab a recruiters attention in the first six seconds will decide whether it moves on or is placed in a file.

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Back to Basics: Networking

04/11/2016

It’s all about who you know. Or, to be more grammatically correct: It’s all about whom you know.

Either way, this adage is right on the money for job seekers and business owners. Landing your next job or next contract is all about being in the right places and knowing the right people.

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Artisan Talent Designer Gregory Cypser Wins Vertex Award

04/11/2016


Artisan Talent Packaging Designer Gregory Cypser Wins a prestigious Vertex Award III for his Star Wars Petco Toy Designs!

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Why Your Business Needs A Copywriter

04/10/2016

Who Is Writing Your Copy?

A business always needs written content. It's filled with it. Web page content, landing pages, blog posts, emails and sales letters are just a few of the types of content you need to communicate your message, inform, educate and sell your products and services. You rely on content to spread the word about your business and to bring in new leads.

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Revamp Your Resume to Impress Freelance Hiring Managers

04/09/2016

As companies scale back on permanent staff, more look to hire freelance designers and writers to handle their design, development, and communication needs. However, just because there is more work in these fields does not mean it is easier to find employment. Conversely, because there are more freelancers applying for these jobs it makes the competition even stiffer.

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Healthy Work: Fitness at the Office

04/07/2016


Fitness at the Office

We've all heard sitting is the new smoking, but if you NEED to be in the office and at a computer to do your job, what are you supposed to do?

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What Makes a Great Blog? 3 Tips for Creating Awesome Content

04/05/2016

While figures vary, there are around three million active blogs on the Internet today. While we all have heard “Content is King,” there is no way your customers can sift through all that noise to find your blog – unless your writing is awesome.

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Cold Emailing a Potential Employer: What Works, What Doesn't

04/05/2016

Cold emailing, have you tried it? Cold emails are annoying. At least, they can be. Done right, a cold email can help land you the job you've been fantasizing about. Done incorrectly, a cold email may be ignored or, worse, damage your chances of landing an interview.

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What Does an Interactive Art Director Do, Anyway?

04/05/2016

A Creative Art Director might be doing anything from building a website to drawing sketches for a video game, but an Interactive Art Director is probably going to be designing web and mobile content more than anything else, and no matter how good it looks, if it doesn't get your users where they want to go, then you shouldn't expect too much in the way of creative job placement. All Creative Art Directors have final say in the aesthetic presentation of a project, but an Interactive Art Director needs to figure out how to adjust that to the user's needs.

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How to Make a Living as a Videographer: Setting Your Salary Range

04/04/2016

No matter where you locate video production jobs, one of the first things you want to figure out is how to set your salary range. If you want to make a living as a Videographer, pricing correctly is an essential skill that you must develop. This is not something set in stone and ready to grab as needed. Each job you do will involve tons of variables, and you also need to remember your fixed expenses also must be included in your pricing. Even if you are doing some fast web video production, it may seem you are including items that have nothing to do with the job at hand. For the overall success of your business, costs like rent, equipment replacement and other general expenses must be paid for, at least in part, from every job you do.

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Graphic Design Ranks in the Top 15 Best Freelance Jobs

04/04/2016

Freelancers and independent workers are a growing cadre of the U.S. workforce according to Forbes. "They already account for an estimated 16 million workers, and recruiting firm MBO Partners predicts that figure may rise to 65 million by 2020 if existing trends continue." Regardless of career path, there's money to be made in freelancing, and the payout is continuing to climb in popularity. Just take a look at this chart from Time.com:

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The Pros and Cons of App Builder Sites vs. Hiring a Freelance Developer

04/03/2016

Some business owners dream of creating a mobile app that will go viral and bring them international attention and acclaim. Others simply want something functional that they can offer their customers to make their lives simpler and strengthen that all-important professional relationship. With a growing number of DIY application-building sites available (many of them at no cost), some companies are opting for the free and easy route, circumventing the need to hire the services of a freelance app developer from a creative staffing firm. But is this necessarily the best idea? Here’s a quick list of pros and cons of app builder sites.

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Dos and Don’ts for Creating Your Own YouTube Video Channel

04/03/2016

If you’re an aspiring videographer or other digital creative professional who wants to showcase web video production, you need to have a YouTube Chanel. Artisan has one! See our YouTube video channel here. As you’re probably already well aware, YouTube is a high profile medium where people from professionals to amateurs can go to publish their self-made videos.

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How to Convince a Hiring Manager You're the Right Person for the Job

04/03/2016

When you're trying to land your dream job, one of the toughest tasks you face is convincing the employer's hiring manager that you are the right person for it. Understand that, for hiring managers, the stakes are higher than ever. With more people searching for employment, fewer available positions, and a limited hiring budget, these individuals must make every job placement count. Fortunately, there are several steps you can take to convince a hiring manager to choose you.

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How to Improve Office Communication

04/03/2016

Can Your Hear Me Now?

In 2016 it seems the more we communicate the less we are understood, especially when it comes to interoffice communication. Our digital devices are all encompassing. They have enabled us to work anywhere, at any time, and the assumption would be that these devices have improved office communication for the better. But have they, really?

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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For the third year in a row Artisan wins both Inavero staffing industry awards, putting us in the nation's top 2% - thanks to you!