When small businesses ask us if they should develop a social media presence on Facebook, we inevitably say, “Yes!” That answer is backed up by some startling statistics as to how far-reaching the Facebook digital consumer network is:
- More than a billion people worldwide use it every day.
- 169 million Americans surf it daily.
- 91% of millennials use it regularly.
- 8 billion videos are viewed daily on the platform.
- Five new profiles are created every second.