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Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

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Recent Posts

Content Curation: Who Needs It and Why

Posted by cameron on Aug 25, 2015 7:00:00 AM

Content Curation: There's content, content all around, but not a drop of useful information. That's how it feels sometimes when you search the web only to find yourself drowning in pieces that seem to lack the statistics, facts, or perspective you need. Curated content may be the answer. As the amount of information online becomes vast due to ever increasing legions of bloggers, social media network users, and the like; meaningful content is easily lost amid swells of drivel.

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Clickable Wireframes and the User Experience

Posted by cameron on May 17, 2015 7:01:26 AM

What are clickable wireframes and why are they tied to the user experience?

A UI designer routinely uses clickable wireframes to design a user interface in a manner that enhances the user’s experience. A wireframe is a visual representation of a website’s framework that allows the designer to arrange elements on each of the website’s pages.

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4 Tips for Designing a Killer Business Logo

Posted by cameron on Apr 12, 2015 7:00:27 AM

Creating a business logo? It may look simple enough, but a lot of time and know-how goes into the creation of a successful logo. A good logo is something that your business really can't do without, because of its role in your business's branding and the establishment of a loyal customer base.

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How to Create a Portfolio: Develop an Effective Job Skills Portfolio

Posted by cameron on Feb 10, 2015 6:01:25 AM

Developing an effective job skills portfolio means adapting your presentation to the type of job you seek. If you are searching for employment in the graphic design field, you want a real show-and-tell portfolio. If you are looking for an office job, your portfolio will focus on your office skills and previous employment. Graphic designers have an outstanding opportunity to make an impression with an interviewer from the moment the interviewer sees you walk in with your showcase of samples.

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To Do: Seasonal Web Re-Design

Posted by cameron on Jan 4, 2015 6:00:26 AM

Have you ever taken notice of companies that update or re-design their websites on a seasonal basis? Seasonal web re-design--like the placement of Christmas banners or Easter imagery on a homepage--can take a lot of effort to maintain. Yet many businesses engage in this type of regular maintenance. Although it is extra work, many companies find that the benefits of seasonal web re-design make it all worthwhile.

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Still Making These Web Design Mistakes?

Posted by cameron on Dec 28, 2014 6:00:28 AM

 

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A joint study by research firms BIA/Kelsey and ConStat found that virtually all consumers turn to the internet to research businesses before making purchase or service decisions. Consumers expect to be able to find information about a company online, and a company website should be their best resource for this information. Web designers should work on eliminating these all-too-frequent web design mistakes.

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Your Way to Serious Instagram Visibility

Posted by cameron on Nov 3, 2014 12:00:30 AM

Instagram is an effective social media campaign for making an organization more visible to customers, and often comprises part of that organization's digital strategy. Many Fortune 500 companies rely heavily on Instagram visibility to promote brands such as Nike, Ralph Lauren, Starbucks and Whole Foods. Instagramming is also an important part of social media for small business interests due to its low cost. Search Engine Watch discusses a TrackMaven study of the ways that Fortune 500 firms use Instagram visibility as part of their digital strategy. These methods include the use of videos, hashtags and posting schedules.

Instagram Visibility Overview

The TrackMaven study shows that Instagram photos are still more effective than video for achieving marketing goals, probably because Instagram’s video service is still new. The volume of user interaction with photos varies only slightly between business hours and non-business hours, but video performs significantly better during off hours. The primary reason for this difference is probably due to the audio component, which may be overheard by the user’s coworkers and supervisors.

A digital marketing strategy should use Instagrams with more hashtags, according to the TrackMaven study. This study shows a significant correlation between the number of hashtags in content and the marketing success of that content. The study compared the number of hashtags in a post with the number of user interactions, defined as the sum of the comments and likes for that content. The results showed that the optimum number of hashtags in a post was five, which provided an average of 21.21 interactions for every 1,000 followers.

Videos

Instagram added video-sharing to its capabilities in 2013, which many Fortune 500 companies have been slow to adopt as part of their digital strategy. Increasing the number of videos on your account can increase the number of interactions you have with your followers, since Instagram is such a visual platform. An Instagram video currently receives an average of 24 interactions, making it only less effective than photographs. The slow adoption rate of video by Fortune 500 companies helps smaller businesses meet their marketing goals more easily. The short duration and ease in uploading also businesses to market their brand effectively with Instagram videos.

Hashtags

The rules of etiquette for using Twitter as part of a digital strategy generally limit the number of hashtags in a tweet to two, but this restriction doesn’t apply to Instagram. However, a larger number of hashtags requires you to integrate them seamlessly throughout the post, rather than placing them all at the bottom. The TrackMaven study shows that larger marketing efforts can benefit from more hashtags, such that up to 11 hashtags can increase the average number of interactions per post by 77.

Posting Schedule

Most Instagram users have a mobile device, so they tend to use the platform at all hours. This posting behavior means that Instagram is less likely to have an ideal posting time compared to other social media sites. The digital strategy of Fortune 500 companies typically involves posting during business hours, although the TrackMaven study doesn’t indicate a clear advantage for this strategy. Businesses that use Instagram to achieve their marketing goals will generally need to experiment to find the best posting time for their brands.

Decided to give it a go? Don't forget to follow Artisan Talent on Instagram! Need help upping your Instagram presence? Contact us today to learn more about adding a social specialist to your team.

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Your Road-Map to a Freelance Graphic Design Career

Posted by cameron on Oct 15, 2014 1:01:19 AM

If you are considering making a career change and branching out into a freelance graphic design career, how can you get started? If you have no graphic design training or experience, what do you need to do to add this to your repertoire of services offered? Looking to add graphic design to your list of talents? Here is a road-map to follow:

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Walking Identified as Key to Creativity

Posted by cameron on Jun 5, 2014 6:06:54 AM

The next time you’re in the mood to take some time away from work and have a nice long walk instead, you can do so without guilt. According to information gathered in a recent Stanford University study, walking can have a dramatically beneficial impact on your creativity.

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Lessons Learned from the Coolest Online Resume Ever

Posted by cameron on May 21, 2014 11:19:29 AM

A tiny Lego-like man drops from the flat blue sky and leaps among Manhattan skyscrapers like a hoops player who's bouncier than a basketball.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

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