Internet Video Marketing
Internet video marketing is just like any other form of online marketing - it will always be in a state of evolution. You should expect that, whether you’re embroiled in a full-on video marketing campaign or are just thinking about it, you’re going to have to make adjustments to your strategy at some point.
How do you know that your internet video marketing strategy needs help? Just look for these four dead giveaways.
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Falling viewership.
It’s an important goal of any company that is operating a video marketing campaign to track numbers. How many people are watching your videos? How often do they watch them? More importantly: is the number of watchers on the rise? A successful web video production will continue to attract viewers. If you’re seeing those numbers drop, it’s time to take a look at your strategy and see what needs fixing.
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Nobody’s commenting.
These days, it’s easy to post a video to YouTube and “get it out there” for people to see. But are they really watching? More importantly, does anyone really care what your video has to say or share? A good web video production will not only be professionally made but will also be compelling. But what really separates a typical marketing video from an extraordinary one is its ability to get people talking. You don’t have to do anything outrageous or controversial to make this happen. But without it, your video won’t create a buzz. The more social media and online comments your video generates, the more visibility it will get. If nobody cares enough to do that, take this as a sign that you need to create more compelling web video.
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You’re not offering anything more.
A web video production is intended to get people’s interest, with the desired end result being their business. But often, only creating a video and posting it online may not be enough to achieve that. In the absence of some uniquely compelling content, a web video should offer more than just entertainment. And it should never simply be one that announces “Hey! We’re here and we’re in business!” Who wants to watch something like that? Nobody. To really get the interest of potential customers and to ensure that you achieve that all-important follow through, your video needs to offer something additional. Consider adding link to a white paper or a free newsletter, or maybe even a coupon code embedded in your video. Remember, this is a give and take relationship. If you want someone to give you their business, you have to give them a reason to.
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Sounding too much like an informercial.
Video marketing is a delicate art that has to be approached with skill and forethought. If the goal of your video is to get the highest number of people to watch, you’re going to have to offer some entertainment value. The area where far too many businesses run into trouble is coming off like an infomercial. If you’re looking for a way to get your business across as self-serving and insincere, making a video that only promotes your services without emphasizing value is the easiest way to get there. Try to view your web video production as a third party. Ask others to view your videos and give you’re their honest feedback. If your video is boring and doesn’t motivate others to pay your website a visit for closer inspection, it may be time to rethink your approach.
At Artisan Talent, you can come into contact with professional web video production experts and hire them for your internet marketing project. Contact us today to learn more.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
