Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

What is a Net Promoter Score (And Why Does It Matter)?

01/30/2017

What is a "Net Promoter Score?"

Simply put: a "Net Promoter Score®" is the up and coming way to tell who's hot and who's not. Inavero, a satisfaction survey company, says: "a Net Promoter Score (NPS®) is a simple metric based on a question that asks how likely a person is to recommend a company to a friend or colleague using a numeric scale of 0-10, ten being extremely likely and zero being not at all likely."

The concept was created by Fred Reichheld and Bain & Company and introduced in 2003 in Fred's Harvard Business Review article “The One Number You Need to Grow”.

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Secrets the Pros Know About App Building

01/19/2017

Most new businesses fail. So do a lot of apps. Why? It’s not just about having a cool idea – the steps you take (or don’t take) to go to market are crucial to your success or failure.

We spoke with a software engineering firm, who shared some secrets for the process of building an app. Turns out the idea is key, but the steps that follow are even more important to your new product launch.

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Content Marketing Predictions

12/13/2016

In past years, marketing teams have focused on content creation as a way to educate their target audience. The idea was that just getting your story out there to surf the digital social media wave would create a brand presence that would lead to more sales.

Then the phrase “content fatigue” arrived. It was an apt descriptor for consumers who were skimming the volume of available content – or discarding most of it. Marketers had to come up with something fast to keep content in front of their targets and need to keep doing so in the upcoming year.

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How To Make a marketing career in Chicago

10/20/2016

Whether you're kicking off a new marketing career or hoping to transition to the Chicago area, the marketing industry in Chicago is booming--especially if you have digital skills. Here's what you need to know to succeed.

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Why You Should Hire a Marketing Generalist

07/20/2016

A few months ago, we introduced you to the Marketing Generalist: a corss-trained professional that reminds us of a plate spinner. Have you seen those plate spinners at the circus? They place a flat disc on a tall, wobbly stick, and spin the plate. Then, with great fanfare, they add more, until they have five or six spinning plates all in a row.

If you’re a small business looking for creative expertise, you probably need a plate spinner of your own.

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How To Hire a Freelance Copywriter in Chicago

07/15/2016

Decided you need some help with words for your website, social media, or newest marketing campaign? It's time to hire a Copywriter!

If you're in need of copywriting help in Chicago, there are three kinds of hiring methods. You can hire full-time copywriters, freelancers, or agency talent. Already know which kind you want? Skip the rest and click here to see who Artisan can match you with.

Not sure what type of copywriting employee you need? Read on!

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Creatives Don't Use Yahoo: What Your Email Address Says About You

07/11/2016

What does your email address say about you? Does it matter? Yes! "Creatives don't use Yahoo!" is a direct quote from a recent meeting Artisan attended.

If you're just starting out in the freelance world, there's one thing you need to know: Yahoo! is not the email to use. Neither is something like Hotmail or other common personal email servers. 

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Should I Be on Snapchat?

07/01/2016

There’s still a little bit of controversy surrounding the Snapchat app. The program allows you to post a photo, add comments and send; but the photo only sticks around in cyberland for ten seconds before disappearing. Or at least what the platform tells us. Considering that most anything is retrievable on the Internet, we know those pictures have to be stored on a server somewhere. 

Controversy aside, could Snapchat become important to a business concerned with making a splash on social media? Hootsuite tells us that Snapchat receives as much traffic these days as Facebook. Business Insider puts the number at 100 million daily.  

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Beginner Marketing Mistakes You Might Be Making

06/29/2016

Everyone makes mistakes. We think the number one mistake made is believing marketing isn’t important. This is often closely followed by the assumption that you can do it yourself and be successful.

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How To Hire A Social Media Manager

06/24/2016

Hiring the right manager for your social media presence is vital; with the right performance, this manager should be able to reach out to your clients and access new consumers online.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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