Implementing an interactive marketing strategy involves a lot more than just building a barebones website and offering a mobile carbon copy for your customers on the go. It requires companies to have a keen understanding of what to do – as well as what not to do – to boost consumer interaction with their products and services. Hiring a freelance interactive marketing manager is a start, but it’s not enough to simply hand over the reins to a trained professional who may or may not be able to get you the results you’re looking for.
Interactive Marketing Dos and Don'ts
- Do put a tracking system in place to monitor website visitors. Statistics like these are an important part of an interactive marketing strategy because they can point to precisely what it is about your online presence that’s working or not working. Using this information, you can then implement smart changes.
- Don’t believe that social media will alone propel you into the stratosphere. A lot of companies make the mistake of thinking that all they need to do is put up a Facebook page and the hits will follow. The reality is, social media marketing is hard work and you have to be willing to put the necessary time into it for it to achieve its potential.
- Do understand what’s broken before you try to replace it. Many companies erroneously believe that building a new website and getting a new “look” will fix their problems, but that’s like throwing a new coat of paint on a beat-up car. Taking a look under the hood is an essential element of smart interactive marketing strategy because it not only enables your company to address problems and build pathways around them, but it can also save you money if you realize all you need is a revamp and not a rebuild.
- Don’t forget about your existing customers in your attempt to find new ones. There’s lots of truth to that old bit of sage advice that reminds us it costs a lot more to find a new customer than it does to keep an old one. Your interactive marketing manager should be able to brainstorm ways to nurture your existing customer base and reward their loyalty.
How to Fix it
Hiring an interactive marketing manager may not solve your company’s problems. On the other hand, picking the right person to head up your interactive marketing strategy will. In order to make the best possible choice for the job, you have to ensure that the pool from which you draw is filled with top-tier candidates only. Registering with Artisan Talent will help you achieve this goal, as every freelance professional Artisan represents undergoes meticulous screening that validates their experience and abilities. Visit www.artisantalent.com to learn more.