It may seem to some that social media use has exploded in popularity overnight, but there’s evidence it’s actually been happening for quite a long time.
Anyone remember the '90s and AOL? What about ICQ chat? Back then, people making online social connections had to be tied to their computers in order to do so. But today, with the rapid proliferation of mobile devices capable of getting online from anywhere there’s a signal – like smart phones and tablets – an increasing number of social media users are checking in with their friends while on the go.
Stats show that the biggest winner in the social media game continues to be Facebook. A big part of that continued popularity has been Facebook’s mobile application, which has experienced significant growth in popularity among tablet and smart phone users. According to recent data collected, Facebook reported over a billion active monthly users, exhibiting a growth of 18 percent over the previous year. A whopping 728 million people are said to use the social media service on a daily basis.
Focusing on mobile-only users, Facebook reported over 250 million in the third quarter of 2013. Between September 2013 and September 2013, Facebook mobile traffic took an incredible jump of greater than 250 percent.
If you’re a business owner, looking at those statistics should be enough to cause dollar signs to float into your field of vision. After all, social media marketing has become a critical element of success for business who would otherwise have to rely on word of mouth or email marketing campaigns (both of which remain highly effective).
The challenge lies in going beyond simply establishing a Facebook page to learning how to use it to attract the attention – and, eventually, the business – of mobile users. Here are some suggestions on how to do that.
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