There’s great value in looking at current web design trends and social media outlets if you want to put your business on the fast track to getting noticed. Even if you run a fully brick and mortar establishment, it’s important these days to have an online presence – even if it’s just a Facebook page telling people what you do. Just don’t make the mistake of leaving behind your human face for your online face as that can effect you "like"ability.
Confused? Don’t be. It’s actually the oldest bit of business advice in the world: make a connection with your customer base. Work hard at it. This is your bread and butter. Not sales and raffles and other gimmicks – old fashioned interaction is where it’s always been at. If you run a physical establishment, it’s easy to do that. Well, okay. Maybe not easy, but it’s certainly easier to do when standing face to face than when communicating online. But how do you really connect with your customer base if you never see them in the flesh? It’s actually a lot simpler than you might have imagined.
Social media is so new that people are still struggling to figure it out. Sure, you’ll find experts here and experts there who will tell you that they have the guaranteed secret to blowing up your Facebook page and making it insanely popular overnight. But really, at this point a lot of that talk is conjecture. Even the kind that’s backed up with data, because as you know, what works for one business often doesn’t work for another. So what to do? Get human. It should be easy, since you are one. But how easy is it to convey humanity on a Facebook page that’s dedicated to a business? Here are some tips on how to do that.
The great news is, it’s easy to be human. Humans are intensely flawed and everybody knows this. What’s much harder is trying to put across a flawless public face, whether that’s on Facebook or on a mailing list. Add a dash of the human, and your “like”abilty will skyrocket – both on Facebook and in real life.
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Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.