A proper business logo will have simplicity of form, making it instantly and easily recognizable. It will be both clever and attractive. Ideally, your logo will, in the simplest terms, convey an essential message about your business to anyone who sees it, whether they know what your business does or not.
This is a cart and horse situation: before you can make a successful logo you must first know your own brand. To begin with, you must be able to clearly answer these questions: what does your business or organization stand for? What services do you provide? How do you wish to be perceived? The logo cannot answer these questions for you, and cannot clearly represent your business or organization without these questions being answered.
There are several types of logos. Read up on them from Entrepreneur. Iconic logos, wordmark logos, and combinations tend to be the most popular.
Although a successful logo may grow with your business, it must be identifiable from one year to the next. You may change small elements of your logo, or adapt it to your company's changing needs, but the concept should stay the same. Reinventing your logo should happen only under the most dramatic circumstances, because your logo is your face to the world: without it, your organization has no identity. Changing your identity can cause you to lose customers, lose sales, or lose traction in the market.
Once you have an idea in mind, it's time to find the perfect designer. For the most professional logo possible--and to help your business succeed in its branding and marketing--hire a qualified creative art director. For fast creative job placement, contact Artisan Talent today.