It’s no secret that the folks in charge at Facebook are fond of shaking things up. For the average user, the vast majority of algorithmic changes are barely noticed. However, for businesses who use Facebook to market themselves to their customers, those changes often require a change of approach. Recently, Facebook announced changes that will greatly impact the visibility of certain types of status updates posted by business pages.
Citing the goal of bringing users the kind of content they respond to the most, the main focus of Facebook’s change are text and link updates.
What Facebook doesn’t address in its official statement is what business owners should do to increase the visibility of their professional business page activity. The only answer given is the decidedly vague, “This is difficult to answer, as it depends on who your audience is and what they want to see.” Fortunately, there are a number of approaches that social media experts suggest putting into use immediately to try to offset any loss of visibility due to these algorithmic changes. These include sharing photographs or creating memes that accomplish the task of entertaining while informing. Another method of ensuring your business posts get more visibility is to upload videos and share them with your list of followers. Typically the more visual the medium, the greater its visibility.
Still, the most important thing to do – and consequently the one that most businesses experience the greatest difficulty doing – is to know your audience. It’s never enough to post away and hope that your target audience is getting what you’re putting out. Use everything at your disposal, from analytic tools to simple powers of observation, to ascertain a “feel” for who your most active followers are so that you can create content they’ll love and share with others.
Stay tuned to Artisan Talent for more information and breaking news about Facebook algorithm updates and other social media marketing stories. If you’re looking for a professional to help you expand your marketing reach beyond your existing social media channels, check out our job board of available freelance experts that you can hire on a short- to long-term basis. Whether you’re looking for someone to manage your social marketing or a full time interactive designer to rebuild your website from scratch, we have contacts from professionals in a variety of industries. Likewise, if you are seeking a marketing, app design, or freelance web designer job, Artisan can help put you in touch with businesses looking for your services. Contact us today to learn more.