Being the director of a creative project is the apex of creative freedom for many people. As a director, you get to control the process, the workflow, and the final outcome. All of that power comes with equal responsibility, though, which is why Creative Directors often find themselves so bogged down in the details that they lose sight of the project as a whole.
You can’t keep your eyes on everything, you need help.
Here’s how putting the right team in place ensures the details will take care of themselves, so you can focus on the bigger picture.
This one is pretty much a no-brainer: More creative talent means more ideas, and more ideas often lead to a better product.
People who are highly-skilled in their respective areas will bring techniques and concepts you might not have thought of on your own.
Anyone who doesn’t understand the intensive nature of some creative projects just needs to linger in the theater long enough to watch the end credits of a movie. It takes a lot of creative talent with a lot of different skills to make "movie magic."
If a director had to hold the hands of everyone on the creative team, the movie would never get made. Instead, the director employs people who know what they’re doing. Once principal photography wraps, footage can be sent to the composer and the editors to start work immediately, because they have ample experience and proven track records.
Along with keeping the workflow flowing, a highly-skilled creative team lightens a Creative Director’s load. The old adage “many hands make light work” certainly applies here.
Putting individuals who are strong in their respective areas in place makes the process easier. It’s like carrying a heavy piece of furniture. If each member holds up his or her end, it lessens the burden on everyone.
Even the Creative Director isn’t expected to know every single thing about how a project is done. Steven Spielberg may be lauded as a film director, but no one asks him to score his own films. He turns to composers, like John Williams, to create music that touches an audience, knowing that Williams possesses a talent that Spielberg doesn’t.
A skilled creative team may know their respective crafts better than you do. That's not only okay, it's preferable.
You may be the wind that keeps the kite in the air, but your team's specialized skills are what make the flight a good show. Every project you finish with an unexpected flourish is a boon to your management reputation. The right team will add color and style to any project.
If you're in need of top-notch Copywriters, Graphic Designers, or other creative talent for a current or upcoming project in New York, Chicago, DC, or anywhere else: contact us today.