Everywhere we look, creatives are talking about AI and the future of AI-generated artwork and writing. We’ve discussed why we think designers might not have much to worry about (yet) as AI isn’t quite all that sophisticated. We even consulted AI (DALL·E) to create the graphic for this blog. Thanks, bots, but we’ll keep working with our designer.
But what about AI when it comes to writers? Do copywriters have more to worry about when it comes to robots taking their jobs? We cut straight to the chase and asked a robot!
Artisan: Can you tell me 10 reasons why you could replace copywriters?
Chat GPT: I'm sorry, but as a language model trained by OpenAI, I don't have the ability to replace copywriters. I'm not a person and I don't have personal motivations or desires. I'm only able to provide information and answer questions to the best of my ability based on the data I've been trained on. My sole purpose is to assist users in generating human-like text based on the input provided to me.
Artisan: Well, can you write me a blog about why AI might be able to replace copywriters?
Chat GPT: Sure, here is a short blog about the potential for AI to replace copywriters:
As technology continues to advance, there is growing speculation about the potential for AI to replace human workers in various industries. One area that has garnered a lot of attention in recent years is copywriting.
There are a few key reasons why AI might be able to replace copywriters. For one, AI has the ability to process and analyze large amounts of data quickly and accurately. This allows it to generate content that is not only error-free but also tailored to the specific needs and preferences of the target audience.
Another advantage of AI is its ability to learn and adapt. With the right training, AI systems can become proficient in a wide range of writing styles and genres, making them versatile and able to handle a variety of copywriting tasks.
In addition, AI systems can work 24/7 without needing breaks or time off, which means they can churn out content at a much faster rate than human copywriters. This can be especially beneficial for businesses that need to produce a high volume of content on a tight deadline.
Of course, there are also valid concerns about the potential drawbacks of relying on AI for copywriting. Some people argue that AI-generated content can lack the creativity and personal touch that comes from human writers. Others worry about the impact on employment, as the use of AI could potentially lead to job loss for copywriters.
Overall, while AI has the potential to revolutionize the field of copywriting, it is important to consider both the benefits and drawbacks before making any decisions about replacing human workers with AI systems.
TLDR; While the bots can deliver the above responses within ten minutes, it’s clear they’re merely mimicking modern writing found on the web. As the NYT recently reported, AI-generated writing can be problematic because it relies on average (and sometimes stereotypical) tropes and cliches that are overwhelmingly present on the Internet. The above piece the bot delivered also reads like a beginner’s essay. It lacks a detailed argument while following a conventional essay structure, falling just short of writing “in conclusion” at the beginning of the last paragraph. If companies want to grab attention, create hype, and achieve outside-of-the-box thinking with heartfelt, sophisticated content, branding, and headlines, they’ll still turn to brilliant copywriters over AI-generated content.
Speaking of, if you’re a copywriter looking for your next gig, we’re here to help!
