A Day in the Life of a Marketing Manager

Choosing a career path or even a new job is a decision that can impact your life for years to come. Often, those challenging decisions are made with a lot of faith that the role is what you expect. They’re made with little to no idea of what that career path can mean on a day-to-day basis.

You may have met someone who does something similar and you’ll likely get an idea of the role from the hiring manager, but do you really know what kind of challenges come with a specific job or how people really got into that role or industry?

Our team wants to shed some light on the realities of creative, digital, and marketing roles - from the exciting highlights to the work avoided at all costs. To that end, we're kicking off a series we're calling "A Day in the Live" with our own Marketing Manager - enjoy! 

Artisan Talent: Hi! Tell us who you are and what you’re currently doing for a living?

Hello! My name is Annie Rogerson. I’m the Senior Marketing Manager here at Artisan Talent. I develop and implement our digital marketing strategy, built around our mission of matching talented people with innovative and exciting companies.

Artisan: Give us some context on how you ended up at this place in your career.

My undergrad training is in Visual Communications and I worked for a few years as a Graphic Designer for many different types of organizations including real estate and FinTech. Over time, I decided that I wanted to create the messaging and strategy that I was designing and moved into more Marketing roles. That led me to a Masters Degree in Design Management from Pratt Institute and eventually to Artisan. 

However, my career has been anything but linear. One of the reasons I was drawn to Artisan is that I’ve worked in recruiting in multiple roles. My first job out of college was an administrative  role at a staffing agency. I also had a really unique role with a blend of marketing and recruiting responsibilities. 

Thankfully, this role is the perfect balance between my passion for design and the creative industries and my love of strategy and creating community.

Artisan: How do you start your day off to facilitate creativity and productivity?

I’m a big fan of a morning routine, especially since we went remote last year. Mine is walk the dog, make an espresso, catch up on my favorite daily news podcasts, and get ready. By the time I sit down at my desk, I’m caffeinated, my dog is happy, and I don’t get distracted by the news (as much). 

A few years ago, a former manager of mine once gave me a little workbook/planner “To Don’t List: Project Planning for Creative People” that talks about how simplifying your to-do list and instead concentrating on 3 priorities for the day. That really stuck with me so at the end of every day, I try to make a list of 3 things to tackle the next day. Of course, emergencies still come up, but having the top priorities for the day spelled out helps me avoid urgent but not important activities.

Artisan: What are the elements of your day that bring you joy? What about career satisfaction?

I’m very purpose driven so I get the most joy and career satisfaction by the activities that are closest to our company mission. For me, that means publicizing really cool jobs at companies that I know will treat their creatives well. Or it means publishing content on our blog that might help someone who’s job searching or hiring.

Since we’re a small company, I know that we won’t be able to find a job for every talented person that comes to our website. However, one of my biggest goals is that anyone - job searchers and hirers alike - leaves our website with some bit of new knowledge that might be helpful for them.

Artisan: What’s the biggest challenge you encounter?

Analyzing and predicting trends - for everything from product launches to social media. Even though this is one of my favorite things do when I get it right, planning content and marketing campaigns can sometimes feel like a shot in the dark or playing the lottery. Especially with crazy news dropping multiple times a day, our collective attention span is constantly changing. 

Artisan: What are your long-term goals?

I could spend all day talking KPIs (key performance indicators) and website growth, but really, I want to build a community that supports job-searching creatives. I want to connect interesting companies with talent that can take their projects to the next level.

Ready for a job in marketing? Decide that maybe another path is right for you? Check out our open jobs to find your next project or full time role.

Want to share your experience & have your portfolio featured? We want to feature talented creatives, designers, and digital gurus - just like you. Reach out to our marketing team at contact@artisan.com and use the subject line “A Day in the Life…”