Remember the Gorillaz?
Most of us were happily vibing to “Feel Good Inc.” or “Clint Eastwood,” then catching the music video on MTV and thinking, “Wow, this looks like a real band… but wait, are these characters even real people?”
Spoiler: they weren’t. But the creative magic behind them was, and that blend of imagination + technology was basically a preview of where video production was always headed: Imagination first, physics optional.
Fast-forward to today, and the Gorillaz aesthetic isn’t a novelty. It’s a job description.
Enter: The AI Video Producer.
So… What Is an AI Video Producer?
Think of this emerging role as the modern extension of that Gorillaz magic. Someone who brings ideas to life using tools that don’t care about weather, budgets, or whether the drummer shows up.
It’s built for people who love storytelling, visuals, and technology, and want to work in a world where creativity doesn’t just survive but scales.
You’ll see this job listed under names like AI Creative Producer, AI Media Director, Generative Media Producer, AI Creative Technologist, or AI Video Generation Specialist. The mission is the same: turn concepts into high-velocity, on-brand video using a blend of editing skills and AI-powered workflows.
At its core, an AI Video Producer is a hybrid creative-technologist who:
- understands storytelling
- knows how to edit professionally
- leverages AI to accelerate output
- works fast and independently
- adapts quickly to an ever-evolving toolset
As captured in this job posting, the role can transform ideas into polished, high-quality content by combining traditional editing expertise with AI tools. They thrive in the space where human creativity meets automation, moving quickly, solving problems, and raising the bar rather than lowering it.
In short, an AI Video Producer is the link between traditional content creation and the always-on demand for short-form, branded video. They blend creative direction, AI fluency, and production strategy to help teams compete in a landscape where speed and consistency matter as much as quality.
Why This Role Matters Now
“AI video tools are moving fast,” writes Oscar Sanchez, Learning Facilitator for MIT Professional Education, on LinkedIn. “AI video content can turn a simple screen recording into a narrated, captioned video in minutes. But the real story isn’t automation; it’s clarity, speed, and keeping humans in the loop. AI lets us focus on what we teach, not how we edit.”
He’s right. With AI reshaping the creative landscape daily, content volume has skyrocketed. Like... so much content.
That's why this role matters. Traditional production workflows struggle to keep up with that pace, maintain momentum, repurpose content efficiently, and meet the pace modern audiences (and algorithms) expect.
A Real-World Example: What This Looks Like in Practice
To see how this plays out inside a modern production workflow, HubSpot interviewed Wistia’s Head of Production, Chris Lavigne, about how their team is using AI tools today. In the experiment, Wistia used AI to generate a full 60-second video, from script to visual outline, leveraging tools like ChatGPT, Runway, and Descript to streamline the process.
But the most important takeaway wasn’t the speed of the tools. It was the reminder that creative judgment still drives the final product.
As Lavigne puts it, “For me, AI is opening the door to new ideas, new executions, and new visuals that I may not have come up with on my own.”
While AI accelerated his workflow, human oversight was essential for emotion, pacing, and overall narrative quality.
This is exactly why the AI Video Producer role matters: AI can generate raw material, but humans elevate it into something watchable, compelling, and on-brand.
The Hard Skills AI Video Producers Have
Across hiring conversations, job postings, and industry benchmarks, there's one consistent theme. This role needs a hybrid creative who can blend AI-driven creation with professional-grade video production.
In practice, that means being proficient with tools like Runway, Pika, and other generative video platforms, and having strong prompting and AI-assisted content creation abilities, supported by:
- Expert-level skill in Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
- Strong proficiency in Adobe After Effects for animation and visual effects
- Photoshop and other Creative Suite skills for image manipulation, compositing, and design
- Deep understanding of requirements and best practices for YouTube, TikTok, Instagram, Facebook, and short-form vertical formats
- The ability to manage large projects, organize media, and maintain efficient editing pipelines
- A strong sense of how content performs across platforms and how to tailor pacing and structure for each
In a job posting from Icon, the hiring team stresses the importance of someone who understands “the first three seconds,” can craft narrative arcs quickly, and has a strong instinct for pacing, hooks, and emotional engagement.
That instinct is what separates someone who can operate the tools from someone who can actually move an audience.
What You Should Look for When Hiring an AI Video Producer
Creative teams are moving fast. At this pace, taste becomes either more valuable than ever or disappears completely.
The right AI Video Producer helps a team scale output without sacrificing craft, brand, or story.
That balance is rare. Look for someone who brings a blend of AI fluency, platform-native editing expertise, short-form storytelling ability, and genuinely sharp creative instincts. Top performers are fluent in generative workflows (Runway, Pika, Veo, Firefly, Captions.ai) and understand how to integrate those tools into fast, repeatable production pipelines.
They know how to shape a video for TikTok vs. Reels vs. YouTube Shorts. They’re obsessed with the micro-patterns that drive performance: hooks, retention curves, text pacing, audio trends, and meme-driven storytelling.
Just as importantly, they’re comfortable running end-to-end: scripting, generating, editing, captioning, and optimizing content with minimal oversight. Take this job description by Popcorn Growth, looking for people who think like marketers. They bring performance intuition, the ability to iterate quickly, and a willingness to use data to sharpen their decisions.
In short, seek out candidates who pair technical skill with taste, speed with strategy, and AI-powered creation with a deep understanding of what makes content actually work.
A Reminder: AI Isn’t Replacing Video Production Jobs. It’s Reshaping Them
Despite the AI noise, video production roles aren't going anywhere. What AI has done is automate the repetitive, time-consuming tasks that used to slow creative teams down.
That shift matters. Argil.ai reports nearly 40% of businesses now use AI in their content workflows, and the video production market is projected to reach $43.5 billion this year.
Demand for video is accelerating, not shrinking. With that growth comes new roles, new skill sets, and new opportunities for people who understand both the creative and the technical side of production.
The AI Video Producer exists because teams still need human judgment, storytelling, strategy, taste, and the ability to make sense of an ever-evolving toolset.
So whether you're looking to hire a creative who understands this new landscape, or you're exploring your next opportunity in the age of AI, the best thing you can do is stay informed and stay adaptable.
If you’re building a team or exploring your next hire, Artisan Talent is here to help you find the right blend of human craft and modern tools.
