Welcome back to the thrilling world of AI-assisted copywriting! In this Part 2 of our two-part series, we're delving deeper into the realm of artificial intelligence, revealing next-level tips and techniques for harnessing AI tools like ChatGPT to enhance your creative process and boost productivity.
Prepare to uncover even more AI secrets in copywriting as we delve into various methods to enhance your workflow with AI assistance. Additionally, we'll explore the competitive landscape, examining ChatGPT alternatives and evaluating their strengths and weaknesses to help you make an informed decision.
Unlocking the Full Potential of AI in Your Copywriting Workflow
Revolutionize your copywriting process and supercharge your workflow with these next-level tips.
AI-Powered Ideation and Brainstorming
Utilize AI tools to fuel your creative process by generating unique ideas, headlines, angles, and hooks tailored to your target audience. For example, if you’re working with a content calendar, but don’t know where to start, simply prompt ChatGPT with a short brief like, “Create a list of 16 blog posts to roll out over four months for XYZ Brand.”
AI-generated suggestions can help you overcome writer's block and uncover fresh perspectives, allowing you to step in and create compelling copy that resonates with your readers.
Make Outlining Simple and Painless
I think we can all agree that outlining is one of the worst parts of writing. Simplify your outlining process by leveraging AI to suggest headings, subheadings, and bullet points. You can even paste a portion of your text into the prompting bar and ask ChatGPT to summarize it, create an outline, or generate bullet points. AI-generated outlines can serve as a solid foundation for your content, which can be easily customized and tailored to fit your specific needs.
Social Media Magic: Crafting Posts with AI
Use ChatGPT to write engaging Instagram or Facebook post copy to elevate your social media game. You can even ask the AI for a list of relevant hashtags to boost your post's visibility. By embracing AI assistance, you can save time and effort, allowing you to focus on creating visually stunning content and building a solid online presence.
Enticing Email Subject Lines and Preheaders
Capture your audience's attention with irresistible email subject lines and preheader texts generated in a flash by ChatGPT. AI often includes emojis in subject lines! Emojis can add a touch of personality and humor to emails—but use them sparingly, or else the copy might feel juvenile. Engaging subject lines improve email open rates and make a lasting impression on subscribers. Remember that good subject lines entice a reader to open while still indicating what to expect in any email.
AI-Assisted Editing and Polishing
Turn the tables and let AI critique your work! You can gain valuable insights and refine your writing by pasting your copy into the prompt box and asking ChatGPT to provide detailed criticism and improvement suggestions. AI helps you uncover hidden flaws and offers step-by-step guidance on how to enhance your copy. You’ll be shocked—shocked, I tell you!—at what it finds.
Choosing the Right AI Tools for Your Copywriting Needs
The right AI tool depends on your goals, budget, and desired level of customization.
Consider the following factors:
- User Interface: A user-friendly interface is essential for seamless integration with your workflow.
- Pricing: Compare the pricing and features of various AI writing assistants to find one that fits your budget.
- Features: Look for AI tools that offer SEO optimization, plagiarism checks, and customization options.
- Customer Support: Reliable customer support can be crucial for resolving any issues that arise during your work with AI tools.
Below are a few tools currently available in the marketplace, with their pros and cons.
OpenAI's GPT-4
Pros:
- More advanced than its predecessor, GPT-3, offers better text generation capabilities
- Improved understanding of context and more accurate responses
- Capable of generating content in various formats, such as articles, emails, and social media posts
Cons:
- May require a higher budget due to its advanced capabilities
- Can still generate content that may not be entirely relevant or coherent
- Requires human intervention for editing and polishing generated content
Copy.ai
Pros:
- Offers a user-friendly interface for easy content generation
- Provides a range of templates for different types of content, such as blog posts, emails, and social media updates
- Integrates with various platforms like WordPress, Shopify, and Mailchimp for seamless content creation
Cons:
- Limited customization options compared to other AI writing tools
- The quality of generated content may vary, requiring human editing and review
- Monthly subscription pricing may not suit all budgets
Jasper AI (formerly known as Jarvis)
Pros:
- Powered by GPT-3, it offers high-quality content generation capabilities
- Provides a wide variety of templates and writing modes for different content types
- Offers long-form content generation, making it suitable for blog posts and articles
Cons:
- The quality of generated content can be inconsistent, necessitating human editing
- Some users may find the pricing model to be expensive, especially for small businesses or freelancers
- Understanding context and providing coherent content may not always be accurate, requiring user intervention
Kuki Chatbot (formerly known as Mitsuku)
Pros:
- Known for its conversational capabilities, making it suitable for customer service chatbots
- Highly customizable, allowing you to create a unique chatbot experience
- Has won multiple awards for its natural language processing capabilities
Cons:
- Not specifically designed for content generation, which may limit its usefulness for copywriting tasks
- Requires more technical knowledge to implement and customize
- May not be as efficient for generating long-form content compared to other AI writing tools
Go Forth and Create!
And there you have it – the ultimate guide to harnessing the power of AI in your copywriting adventures.
By adopting these advanced strategies and methods, you'll both conserve time and boost your creative expertise.
As the AI landscape evolves, you'll be well-prepared to adapt and stay ahead of the game.
Are you a creative professional who is looking for your next big gig? You’ve come to the right place—our recruiters at Artisan can help you find just the position.
About the Author
Jincey Lumpkin is a renowned author, copywriter, and entrepreneur. She has been featured in numerous media outlets, including The New York Times, Vice, and ABC Nightline. Out Magazine listed her as one of their "OUT 100" list of the world's most influential LGBTQ+ people, alongside celebrities like Laverne Cox and Ricky Martin. She has spoken at Harvard University and gave an infamous TEDx talk called “Are Robots the Future of Sex?” She works as a copywriter and creative director in the luxury beauty space. She has written copy and creative directed digital-first campaigns for brands like JLo Beauty, Scarlett Johansson’s The Outset and Kiehl’s. (Artisan has also placed her with our clients multiple times - she's a gem!)
