Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

Imitation Vs Innovation in Web Design

Posted by Artisan on Jun 30, 2013 6:00:00 PM

Imitation Vs Innovation

Innovation and imitation lie on opposite sides of the creative spectrum in web design careers. Businesses often allow their competitors to introduce new ideas for promoting a brand, although this strategy has several drawbacks.

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Chicago Designers and Developers: A great client wants to meet you!

Posted by Artisan on Jun 27, 2013 7:00:23 PM

Calling All Chicago Designers and Developers:

We have special opportunities available now for Chicago designers and developers. If you know the perfect candidate, we offer up to $1,000 referral bonuses!

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Ditch Rush Hour! Print Production Artist Needed to work 4 p.m. to Midnight

Posted by Artisan on Jun 27, 2013 9:00:29 AM

Print Production Artist

Are you well versed in design, from concepts and theory through production? Want to step out of the 9 to 5 routine?

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Online Marketing 101: How to Create a Killer Meme

Posted by Artisan on Jun 26, 2013 6:00:00 PM

Create a Killer Meme

A Meme is like a message in a bottle, except that it is set afloat on the internet. Funny, tender or downright raunchy, these pictures combined with brief captions capture the eye as they wash up on the homepages of social media users.

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Effective Mobile Marketing Tools To Inspire Developers

Posted by Artisan on Jun 25, 2013 6:00:00 PM

Effective Mobile Marketing Tools

More than one third of internet usage in the U.S. in conducted on a mobile device, according to SteamFeed.

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Marketing Campaign Tactics You Should Steal From the Media

Posted by Artisan on Jun 24, 2013 6:00:00 PM

Marketing Campaign Tactics

The world of technology evolves rapidly, and the ability to evolve with it means the difference between a campaign that succeeds and a campaign that sinks. A decade ago, desktop computers and laptops were still at the top of the technological food chain, and YouTube and Facebook had yet to be coded. Today, mobile devices have risen to the top of technology, and the internet is as much about entertainment as information.

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Dead Giveaways that Your Company Needs a Better Internet Video Marketing Strategy

Posted by Artisan on Jun 23, 2013 6:00:00 PM

Internet Video Marketing

Internet video marketing is just like any other form of online marketing - it will always be in a state of evolution. You should expect that, whether you’re embroiled in a full-on video marketing campaign or are just thinking about it, you’re going to have to make adjustments to your strategy at some point.

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Business Leaders Must Embrace Social Media Now

Posted by Artisan on Jun 20, 2013 6:00:00 PM

Embrace Social Media Now

For many of us, social media sites like MySpace and Facebook have seemed little more than time-wasters or social hangouts for Millennials. But the truth is that social media efforts not only brand your business, but can also drive sales and even open the doors for opportunities with other businesses and business leaders.

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Here's to Another Great Year in Chicago's Design Community

Posted by Artisan on Jun 20, 2013 7:00:37 AM

Chicago's Design Community

Bejan Douraghy founded Artisan 25 years ago, in Chicago, as a means for creative talent and clients to find each other.

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QR Codes: Tips, Tricks and Answered Questions (Here to Stay or Just a Fad?)

Posted by Artisan on Jun 19, 2013 6:00:00 PM

QR Codes

QR codes have rapidly become one of the favorite items in the bag of tricks of mobile app developers everywhere. But are they really “all that” or are they merely a passing fad? And what about their effectiveness? Do QR codes really drive traffic to websites? Here are some answers to those questions – as well as a few tips on how to maximize the use of a QR code in your mobile applications marketing campaign.

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Responsive Web Design: Embracing the Post-PC Era

Posted by Artisan on Jun 18, 2013 6:00:00 PM

Responsive Web Design

The era of the PC is over. Done. Finito. Call it a day. If you’re a professional who spends your time performing web design for small businesses – or if you’re a business seeking to stay up to date with current web design trends – this news could have a great impact. The landscape is rapidly changing.

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How to Effectively Use Icons in Web Design

Posted by Artisan on Jun 17, 2013 6:00:00 PM

How to Effectively Use Icons in Web Design

No matter how much experience you have using icons on web design jobs, it never hurts to review the basics.

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Manners, Manners! The Importance of Watching Your P's and Q's in a Job Interview

Posted by Artisan on Jun 16, 2013 6:00:00 PM

Watching Your P's and Q's in a Job Interview

Today's job market is quite tight, even for high-demand fields like web design and other technology-related positions. Where once creating an amazing cover letter for freelancers or having a portfolio that set you apart was enough, now design professionals are having to sit through job interviews just like applicants for other positions.

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Know Thyself: The First Step to Successful Target Marketing

Posted by Artisan on Jun 13, 2013 6:00:00 PM

Successful Target Marketing

Whether you are seeking a new career or to expand your business, you must put yourself in front of the right audience, but you can’t put yourself in front of the right audience without a complete understanding of who you are, what you bring to the table, and what makes you different from your competition.

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Most Drop-Down Menus Should Die, and Here's Why

Posted by Artisan on Jun 12, 2013 6:00:00 PM

Drop-Down Menus Should Die

Today's web designers have so many options to consider when creating pages for their clients. One of these is the drop-down menu. Before you add one, be sure to consider both the benefits as well as the potential drawbacks.

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Mastering the Six-Second Video: How to Get the Most of Your Vine Creation

Posted by Artisan on Jun 11, 2013 6:00:00 PM

Get the Most of Your Vine Creation

Twitter video app Vine has done for video what Twitter did for text, abbreviating it to a bite-size morsel that viewers can consume on the fly. Instead of 140 characters, Vine creators have six seconds to get their ideas across, and the short timeframe has inspired a new wave in video creativity, with filmmakers, actors, visual artists and photographers adopting Vine as a prime place to share their work online.

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3 Ways You're Unknowingly Committing Black Hat SEO

Posted by Artisan on Jun 10, 2013 6:00:00 PM

Black Hat SEO

Are you using "Black Hat" SEO to rank well in search engines such as Google and Bing? Like most people, your first response to this question is probably "No!" But is that really true?

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Learning from the Most High Profile Hacks of the Year

Posted by Artisan on Jun 9, 2013 6:00:00 PM

High Profile Hacks

It seems as though huge corporations, government agencies, media outlets and even the little guy with a personal website need playbooks devoted to dodging the myriad ways serious digital hacks may occur.

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How Twitter's New Vine App is Revolutionizing Online Video

Posted by Artisan on Jun 6, 2013 6:00:00 PM

Twitter's New Vine App is Revolutionizing Online Video

Twitter rolled out its new Vine app in January, and its popularity is already snaking across the Internet, revolutionizing online video along the way. The mobile app, which is currently downloadable via iTunes for iOS, allows folks to create and share brief, 6-second videos. Twitter says the super-short time span “inspires creativity,” and various industries have already found it does much more.

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Design Lessons Gained from US Politicians' Websites

Posted by Artisan on Jun 5, 2013 6:00:00 PM

Design Lessons Gained from US Politicians' Websites

When visitors click on a politician’s website, it should be welcoming, easy to navigate and informative about the politician’s life and agenda. It should also encourage interaction. Web designers can gain lessons about how to help create this successful user interface by viewing and analyzing politician's websites.

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The Chicago Area Needs UX Designers

Posted by Artisan on Jun 5, 2013 8:00:53 AM

Calling All Chicago UX Designers

We have a perennial need for experienced UX Designers who can perform and use research to create compelling user experiences for a variety of audiences.

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One Brand's Lessons on How Not to Run a Social Media Campaign

Posted by Artisan on Jun 4, 2013 6:00:00 PM

How Not to Run a Social Media Campaign

When is getting a lot of online attention bad for your business's health? When you start taking heat from individuals in the social media sphere, and respond to it by burning your reputation to the ground.

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3 Reasons Responsive Design Trumps Mobile Design

Posted by Artisan on Jun 3, 2013 6:00:00 PM

Responsive Design Trumps Mobile Design

As the popularity of mobile devices continues to grow at impressive rates, the need to build a mobile-responsive website becomes increasingly important. While companies have been keeping up with the rise of smart phones and tablets through the use of mobile design, the more recent innovations in responsive design have streamlined the site-building process across the board. Though there is still some debate amongst mobile developers as to whether mobile or responsive design is best for SEO, there are at least three undeniable advantages to opting for responsive design over mobile design.

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3 Ways to Reinvent Your Career

Posted by Artisan on Jun 2, 2013 6:00:00 PM

Reinvent Your Career

If you can instantly name three things you despise about your current job, you may want to check out three ways to reinvent your career. Reinventing your career can help you create the job and the life you want, especially if you’re thinking of jumping into the deepening pool of freelancers.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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