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If you’re wondering whether your business needs to hire a Marketing Manager, the answer is probably yes. Just asking the question is a sign it may be time. Here are other signs that indicate you’re ready.

The new workforce is upon us! Now that those avocado toast-eating, diamond-ruining millennials are in their 30s, we can move our focus onto the next generation. Meet Generation Z.

It seems we have a wee bit of a problem extending outside ourselves to apply empathy in the workplace. That wee problem translates into big money for companies of all sizes that are failing in their efforts to engage their workforces.

A 2015 Gallup article spells out the problem: Only 30% of U.S. employees are engaged. Worldwide, only 13% of the workforce is engaged. This means the majority of employees aren’t fully contributing at work. This leads to lower productivity, higher absenteeism, higher safety incidents, and according to Gallup, more theft. Gallup also says that companies with engaged employees outperform competitors by 147%.

Building digital products is a complicated process that requires some way to organize all of the products' features. Think about it for a moment; every functionality on this website was created by a Web Developer. Every scroll, button, click, automation, page loads, and so much more, were mapped out as part of the software development process.

It is essential for any startup to identify and appoint the right talent because only the right people have the potential to keep a startup running smoothly and successfully in a highly competitive business environment. When recruiters and HR professionals fail to identify the right fit, it results in cash burn, and if the employee has a client-facing profile or represents the business in any way, it can also adversely impact brand identity.

With low unemployment and a robust economy, finding the right people to hire has become more difficult. Forty-five percent of employers say they are unable to find people with the skills they need. That represents a large increase in unfilled jobs and the toughest hiring environment in a decade. Right now, there are more than 6.7 million job openings in the United States.

Companies incur significant expenses during the recruitment and hiring process, with various sources attaching figures as low as $5,000 or as high as $11,000 to the cost of hiring a single employee. At the same time, one 2014 study found that 17% of new hires quit within their first three months. Another 2018 study conducted by the Work Institute found that 40% of employees left a company within 12 months, with 50% of that turnover happening in the initial three months of employment. When employees leave the company within the first 90 days, the money spent to recruit, interview, and hire them is lost, and there could be additional losses in productivity for the teams.

The demand for tech jobs has exploded in 2018. It is not just high-tech firms that are looking for talent — the digital transformation is affecting every business. If you have the skills, it is a hot market. If you are trying to hire key personnel, it can be a challenge to find talent.

In today’s corporate world, there are many practices for finding the best talent. People working in talent acquisition do their best to get in touch with the most qualified candidates because they don’t always post their resumes on popular job boards.

Wait. Shouldn’t it be the other way around? Isn’t it the responsibility of the candidate to look for a vacant position when it gets posted on job boards?