Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

Mapping Out Your Video Marketing Conquest Strategy

Posted by Artisan on Sep 30, 2013 7:00:00 PM

As business owners have been discovering over the past few years, video marketing offers a cost-effective, powerful means of bringing in business. A far cry from video-marketing strategies of the past, today’s video marketing isn’t just about churning out commercials in the hopes of persuading consumers into becoming customers. Many video campaigns focus on useful content, such as expert tutorials, to help bring in search traffic.

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5 Things to Remember About Effective UI Design

Posted by Artisan on Sep 29, 2013 6:00:00 PM

UI designers determine the appearance and functionality of a website, which is especially important for the homepage. Website visitors typically have a short attention span, so effective UI design is essential for increasing the length of time a visitor spends on a site.

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5 Reasons Mobile Marketing Strategies Fail

Posted by Artisan on Sep 26, 2013 6:00:00 PM

Marketers and brands have been rushing towards mobile like giant stampede of crazed wildebeests. This is great for job-seeking mobile developers and the creative staffing firms that work with them. Unfortunately, like most stampedes, the rush to get there before the competition results in injuries—like dissatisfied customers and negative ROI.

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The Growing Influence of Google+ for Business

Posted by Artisan on Sep 25, 2013 6:00:00 PM

The growing influence of Google+ makes this social networking service a popular choice for operating a social media campaign. Social media for small business owners is quickly becoming a common way for these owners to promote their products and services.

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Why Exercise Is Essential for Your Professional Success

Posted by Artisan on Sep 23, 2013 6:00:00 PM

The state of your body has a lot to do with the state of your professional success - even for graphic designers and people with web design careers who work at their desks all day!

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How to Answer the Toughest Job Interview Questions

Posted by Artisan on Sep 22, 2013 6:00:00 PM

Answering Tough Job Interview Questions

Difficult job interview questions follow certain patterns. If you know the three general categories that these questions fall into, you can prepare ahead of time to give effective answers.

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10 Seriously Flawed Social Media Marketing Tips to Sidestep

Posted by Artisan on Sep 19, 2013 6:00:00 PM

Learning how to market via social media can be a road littered with bad tips.

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How to Separate Your Personal and Professional Facebook Lives

Posted by Artisan on Sep 18, 2013 6:00:00 PM

Facebook is a powerful engine for both personal and professional connections, but that engine can do untold amounts of professional damage if you don’t direct it knowledgeably. Checking your Facebook profile is a routine part of employment vetting, and your boss may even request basic access to your account.

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Self Employment Advice: Remember the Name, Get the Gig

Posted by Artisan on Sep 17, 2013 6:00:00 PM

Everybody loves the sweet music of their own name when somebody is speaking with them, yet this is often forgotten (as are people’s names) on lists of self employment advice tips. Forbes writer Jacquelyn Smith warns, “Failing to remember someone’s name is not only embarrassing, but also insulting—and it can seriously damage relationships in business.” If you are in the business of freelance graphic design, writing or any other field, those relationships are your bread and butter. Stop struggling with names. Use these tips to connect the face with the name, fast!

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Teens Leaving Social Media in Droves (Marketing to the Younger Generation)

Posted by Artisan on Sep 16, 2013 6:00:00 PM

Marketing to the younger generation has always been a challenge, long before the invention of the internet and the mobile revolution that followed. They’re a wily bunch to predict, those crazy kids, but they’re also one of the most powerful and influential demographics – and just about every business owner in the world would love to have a slice of that monetary action. This has left many to wonder: what can the average small business do to appeal to teenagers if social media sites like Facebook are no longer proving effective? And is it true that teenagers are leaving social media behind?

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What Users Want Most from Mobile Websites

Posted by Artisan on Sep 15, 2013 6:00:00 PM

Many people with web design careers will need to optimize a website for mobile devices as these devices become more common. A creative talent agency looks for personnel who know what users want in a mobile website. Google conducted a survey in 2012 that provides two perspectives on mobile users, including the way they feel about mobile browsing and the things they actually want in a mobile website.

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How to Become a Call-to-Action Hero

Posted by Artisan on Sep 12, 2013 6:00:00 PM

I think a hero is an ordinary individual who finds strength to persevere and endure in spite of overwhelming obstacles.” — Christopher Reeve

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How To Write A Business Blog: Finding Ideas

Posted by Artisan on Sep 11, 2013 6:00:00 PM

While business owners and freelancers alike have discovered that blogging online is a simple way to attract consumers to a website, many have also discovered the downsides of blogging.

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According to the Stats, Smart Website Design is Critical

Posted by Artisan on Sep 10, 2013 6:00:00 PM

Understanding how to set up a website with a smart design that achieves client goals is critical to the success of a professional web design company. Almost anyone can "design" a website, but designing a website that produces results requires a much higher level of knowledge, training and research.

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How to Avoid Writing the Worst Marketing Email in the World

Posted by Artisan on Sep 9, 2013 6:00:00 PM

It was a dark and stormy afternoon as the publicist tapped away at his/her keyboard producing what was surely the finest example of the world’s worst marketing email. How unfortunate that the publicist didn’t know how really, truly, astoundingly, resoundingly bad the email was as it zipped across cyberspace to email boxes where it would be heartlessly ignored, deleted or sent to the purgatory of spam.

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Want to know how to get the Job? Adopt the Right Attitude

Posted by Artisan on Sep 8, 2013 6:00:00 PM

You have the right skills, the right education, and the right resume...but there might be one thing you are forgetting to put forward when you are searching for employment. Want to know how to get the job? Get the right attitude.

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How to Get People to Notice Your Mobile App

Posted by Artisan on Sep 5, 2013 6:00:00 PM

You’ve hired a mobile app developer and you’re poised to watch your creation take the internet by storm. You make your app available on the Google Play market and the Apple App Store, eager for the accolades to come rolling in.

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The Essential Ingredients of Successful Content

Posted by Artisan on Sep 4, 2013 6:00:00 PM

Jobs in creative writing or copywriting often involve writing content for websites, generally for the purpose of increasing traffic to the website and income for its owners. Content Marketing Institute provides a list of ingredients for successful content.

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Real World Lessons in Acing Interactive Design

Posted by Artisan on Sep 3, 2013 6:00:00 PM

Interactive Design

Even if you attend one of the best interactive design schools in the country, there are some lessons that can't be taught in a classroom. To master these important concepts, you must experience things for yourself or learn from the experiences of others.

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Responsive vs. Adaptive Design in the Mobile Age

Posted by Artisan on Sep 2, 2013 6:00:00 PM

Responsive Vs Adaptive Design

When embarking on a project, web designers must decide between responsive vs adaptive design approaches. The primary goal of responsive web design is to create an optimal viewing experience for users with a broad range of viewing devices, including mobile devices with small screens. An adaptive approach to web design optimizes the viewing experience for traditional viewing devices with larger screens and adapts the website as needed to accommodate mobile users.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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