Blog

With big box retailers scratching their heads in confusion at the disappointing numbers displayed in 2013 for the biggest shopping day of the season, Black Friday, online businesses are popping champagne for the overwhelming success of Cyber Monday. Setting a new one-day record for online shopping, internet marketers reported an overall 20 percent increase in business from the previous year.

Microsoft Changes Bing Ad Requirements

Bing Ad is Microsoft’s very own internet marketing service, providing pay per click (PPC) advertising opportunities for online businesses across two of the world’s biggest search engines: Bing and Yahoo.

Should You Choose Bing Over Google for Paid Advertising?

The decision to move to paid advertising online is part of many new creative marketing plans. Naturally, this is a competitive area for ad providers. Currently, the top contenders are Google and Bing, so your main choice is which one to choose for your paid advertising.

Smart Facebook Marketing Ploys

For many entrepreneurs and freelancers, Facebook marketing begins with establishing a simple Page, and possibly buying a few ads or “sponsored stories.” Facebook, however, is continually rolling out new products for its business users, and keeping your brand at the cutting edge means that you should pay attention to these as they emerge.

Video Search alerts

If you’ve never seriously considered internet video marketing to help boost your brand’s online visibility, now’s the time to start. Recent improvements to Yahoo search alerts are driving home the point that web video production isn’t just a good way to entertain your existing customers and recruit those yet to buy – it’s also an incredibly effective and easy way to get discovered.

Just when you think you have SEO marketing down pat, along comes Google to mix things up again. Of course, if you expect that Google (or any of the other search engines out there) will ever stop evolving, you’ve got another thing coming. Tweaks, adjustments, and the introduction of entirely new algorithms and UIs will always be part and parcel of living in an online environment that’s constantly in flux.

Ever feel like you’re banging your head against the wall when it comes to blogging? You’re not alone. Blogging can be a rewarding experience, but it can quickly become a headache if you’re doing the wrong things. Always remember to blog smarter and not harder.

Since the proliferation of smart phones, mobile retail has been on the rise, and it has only grown as the field of mobile devices has expanded into smarter MP3 players, ereaders and tablets. In June 2013, interaction with online retailers on mobile devices overtook interaction with online retailers on laptop and desktop computers for the first time, according to digital analytics company comScore, as reported by Internet Retailer, which means even those consumers who may not make purchases through a mobile device expect a mobile-friendly experience.

PDF, or Portable Document Format, is one of the most popular means of publishing and submitting resumes and samples. It protects your documents from editing, so you can be sure that potential employers, clients, and contacts see them the way that you intended.