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Monetizing mobile apps is a great way for mobile developers to gain a good revenue stream as well as a potential source of funding for future products. Unfortunately, many developers often find themselves in the dark when it comes to effectively optimizing their apps for mobile advertising.

Video Marketing Strategy

Whether you’ve dipped your big toe in the video marketing waters or dove in headfirst, to remain competitive in today’s global environment, businesses can’t ignore the benefits of a sound video marketing strategy. According to the Pew Research Internet Project , the number of adult individuals who download or view online videos continues to rise. In 2009, 69 percent of adult internet users watched or downloaded online videos compared to 78 percent in mid-2013. While video sharing sites, such as YouTube and Vimeo, play a significant role in this increase, educational videos have been growing in popularity among video viewers.

There are three kinds of content curators in the world: those who do it poorly, those who do okay at it, and those who blow everyone else out of the water with their awesomeness. Needless to say, you want to belong to the latter camp. But getting there’s no cakewalk. In order to gain the mojo necessary to become a content curation Jedi, you’ve got to develop the kinds of habits shared by those who do it best. Here’s a primer to achieving mastery in the art of curated content.

It’s happening. Content marketing, that long nurtured and oft-decried “magic bullet” of online marketing, is finally coming of age – moving from the diapers of infancy straight into the pull-ups of toddlerhood so fast, it’ll be asking to borrow the car keys before we know it. With such growth spurts in obvious evidence, brands are eager to know what the next couple of years hold in store for this rapidly developing marketing tool. Here's a snapshot of how it's most likely to evolve.

I sat down with our Talent Reps at Artisan who have sat through countless interviews (some good and some bad) to get the inside scoop on interviews and some advice on what not to do during one. These 12 tips can help you make the best impression with a future employer.

Unless you’re a Goslingite – that name given to individuals, both male and female, who worship the ground Hollywood actor Ryan Gosling walks on – you’ve probably never had occasion to wonder how his existence could teach you invaluable lessons on how to run your business. But as it turns out, there’s a lot to learn from one journalist’s observations on Gosling, marketing, and the importance of story.

Social Media Names

If clients or potential clients are having difficulty finding you on a social network like Twitter, or trouble recalling your username, survey says you need a new name. While being social has become almost mandatory for businesses, it makes little difference to join the party if other revelers can’t find you.

Keeping trim isn’t just a commandment of fitness buffs – it’s also a goal for many mobile app developers. As you develop your next mobile app, it’s important to keep in mind the dangers of bloat and how you can work to prevent it from happening.

The Interview

Everyone dreads the interview process. It's nerve racking and brings out new levels of anxiety and stress. You have to impress someone with years of work you have done while telling them that you are right for their company, all in a short period of time. Interviews can make or break whether you get your dream job and it is extremely critical that you learn how to master the interview with confidence and grace.

Web Design Trends

Sitting down in front of a design program with all those tools and fancy styles at hand, many people often forget the first rule of web design. It can be so tempting to play, to create a page that’s an experience when you really just need a page that gets the job done.

Hello everyone! As a college student I have been to quite a few job fairs. Whether you are in college, about to graduate, or looking for a new job, job fairs are one of the best ways to find out about a company you could work for and network with recruiters and people in the industry. They may seem intimidating and overwhelming at first, but the more you practice the easier it gets. Once you practice and know what to do at them, you will feel more comfortable. Here are some tips on how to stand out at a job fair from the Artisan Talent Recruiters and my own advice.

While the internet is seen as being full of wonderful and quirky things to gawk at in awe, it’s really quite the opposite. Most times, the average user is stuck seeing tedious, boring things, whether it’s waiting for a page or a video to load or filling out form after tedious form.

The New York Times reports that social media-based business collaboration and communication will boost the economy by anywhere from $900 billion to $1.3 trillion in the next few years. So why is LinkedIn reporting that growth in “social media manager” hires has slowed by 50% over the last year? The numbers seem counterintuitive in the extreme, which is why the stats beg for a much closer look. So our creative staffing team did just that.

As a graphic designer hoping to improve your design abilities, you're probably taking a conventional approach by keeping up with the latest software and reading magazines like "Communication Arts" and "Advanced Photoshop." These methods are effective, but there's another side to design that needs to be nurtured as well.

Happy Tuesday! Tuesdays at Artisan Talent are dedicated to helping you find a job. We give you interview advice, career tips, industry articles to read, and post the latest hot jobs we are hiring for. I sat down with the four amazing Artisan Talent Recruiters who place people in jobs for web design, graphic design, social media, and photography. They have interviewed countless people and today they are giving college students and soon to be college grads advice on what you should be doing to make yourself stand out once you start applying for jobs. Whether you're applying for an internship or an entry level job, here are 10 job hunting tips from recruiters themselves.

There are some simple ways to determine if your website is effective. If you’re an online retailer, you should see sales. If your page is purely informational, you should receive few questions from visitors pertaining to information already available on your site. As the owner of any website, you should see traffic.

Most preparation for videographer careers today includes learning about web video production. This is an area where demand for work will continue to increase and production techniques are relatively simple and inexpensive. Website owners who ignore video marketing trends could find their actions are perilous to their success.

Superior curated content will bring you closer to being a thought leader, the "Go To" resource for fresh information. When you share topical content with key networks, you ‘ll also help your organization achieve marketing milestones.

Dynamic Content

Content Personalization

One of the newest trends in website design and functionality is content personalization. If you take on jobs in creative writing for client websites, it is important to understand that your content may also be used in new ways to create visitor personalization.

Emotional Design

While a good website may be one that loads quickly and functions without a hitch, a great one incorporates the three critical elements of emotional design. The term emotional design stems from Don Norman’s book “The Design of Everyday Things,” which explains how and why “attractive things work better.” One underlying reason is the response attractive websites and products trigger at three distinct levels in our brains.

Resources to help you Tweet

Twitter posts are brief in both length and lifespan, but your small business can enjoy a long and lasting impact with them if you tweet around the clock. In order to do this you need multiple resources to help you tweet. Twitter is all about high visibility, and being visible 24/7 is one of the keys to success with social media for small business and freelancers.

The proliferation of mobile devices has resulted in a greater number of mobile banner ads, many of which have considerable room for improvement.

When you accept a freelance web designer job or work for a professional web design company, your clients expect you to have superior knowledge about web design that will translate into action for them. They want hits, they want conversions, and they want to make money because your designs are effective.