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Keyword Discovery

You already know how important search engine optimization is to creating a successful website. But how do you determine which keyword to optimize for and which ones are just duds?

Worst Editing Gaffes

Once you've worked a few film editor jobs, you start to develop an eye for all the weird details in movies that stick out, the editing gaffes, the foul-ups, and the weird editing choices that don't quite work. Some of them are more obvious than others, some of them will go unnoticed by the untrained eye, and some of them prove that there's a fair amount of "wiggle room" when it comes to editing video.

For those involved in web video production and internet video marketing, the arrival of micro video is proving to be a profitable marketing ploy. This exciting and dynamic new tool has moved up from the old days of just being used as a spy camera. Size does matter here, with some micro video HD cameras made up as incredibly tiny devices, small enough to fit into a fountain pen barrel, attached to a pair of sunglasses or incorporated into a car key chain tag. This new equipment is a boon to creative producers to use in marketing their own capabilities, as well as offering new marketing power for clients to use.

Cartoon Characters of Leo Burnett

Leo Burnett was an advertising executive who was born in 1891 and died in 1971. He was one of the most creative advertisers in that industry, according to Direct Creative. Leo Burnett is credited for changing advertising during the 1960s from lengthy product descriptions with complex buying arguments to simple icons that described easily-understood benefits.

Understanding High-End Clients

Snagging high-end clients is a dream for most freelancers because the benefits can be lucrative and the resume lines and references golden. As freelancers, we put a lot of energy into creative marketing to win these clients, but once you have them, what do you do with them? Understanding how high end clients see the world and what they expect from you are critical to your success.

Pictures Speak a thousand words

After thousands of years of human development, we haven't come so far that we no longer respond to the cave painting on the wall. Today's cave wall may be a laptop or a device that fits in the pocket, and the painting may be done with pixels and digital cameras instead of crushed berries and ash from the fire, but we're essentially doing the same thing that our fur-clad ancestors did: we're sharing stories through the direct, powerful medium of still images.

Predictions for Mobile Marketing

The growth of mobile marketing in recent years is staggering.

Making Your Website User Friendly

Perhaps due to the increasing use of mobile devices, or maybe thanks to the general speed at which consumers expect to be presented with information, the web is no longer a place for clutter. It must be user friendly. Any extraneous images or text are a hindrance as viewers quickly parse pages and within seconds decide whether they will bounce or read on.

Essential Mobile Marketing Features

With the now ubiquitous use of smartphones, mobile developers have their hands full. There is intense competition to develop the newest in mobile apps, marketing features, and advertising strategies. While there are many ways to take advantage of this growing trend, they needn't be overly complex.

Basic Coding Mistakes

Experienced programmers still make simple coding mistakes. These errors can have serious, far-reaching consequences.

Get Less Traffic to Your Website

Tired of having so many visitors to your website every day? Wish there was a way to get rid of all those pesky customers? Ticking off your visitors isn't always easy, but if you really put the time and effort into it, you should have no problem getting them to stop visiting your website for good. Here's our four-point-plan to make your visitors leave and never, ever come back:

Proofreading as an Art

Did you ever consider that proofreading is actually an art? It is true that jobs in creative writing may not use hard tools like paint and canvas, but within this career, most tasks, including proofreading, are a form of art. The canvas is paper or a digital screen, the paint is the text and/or graphic content, and the final product artist would be the proofreader who is in charge of final stage approval of that content.

Make yourself More Hirable

Getting the creative job of your dreams isn’t easy, whether you’re a freelancer or you want to work for a top organization. There’s a lot of competition and you don’t always enjoy the opportunity to showcase your cool and original talents until after you’ve made it through the less creative aspects of getting noticed by potential employers.

According to Marketing Maven Heidi Cohen, only 2.85 percent of inbound traffic comes from any one social media outlet. On the other hand, search nabs 35% of the traffic. Add Grant McDougall (he’s a managing partner at Rosetta) and his 2013 prognostications and you have an urgent call for intensively “customer obsessed” creative marketing.

Freelancers face many unique challenges for landing the jobs they want, so crafting the perfect cover letter is paramount. Avoiding these common cover letter mistakes can help give you an edge in your search for employment.

The cover letter is, particularly for freelancers, a critical document to get right each, and every, time. When written in the right way, the cover letter presents you in a highly favorable light to potential employers. In fact, getting your cover letter right may even be more important than brushing up on your job interview techniques – at least at this stage.

Using Social Media to Expand Your Tech Savvy

Looking for employment? You need to stay on top of the relevant technology. You need to be tech savvy.

Quora User Experience

Some internet habitués love it while others hate it. However, many online commentators are simply shaking their heads in confusion about the changing identity of Quora, the social media website known for massive troves of Q&A information on everything from the arts to user-interface computer design.