Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

How to Time Social Media Messages

Posted by Artisan on Oct 30, 2013 7:00:00 PM

How to Time Social Media Messages

Timing matters. Especially when it comes to social media marketing (marketing social media messages). Hit the mark at the right moment, and you could tap into your audiences in their comfort zones. But you don’t have to be born lucky to stumble into good social media fortune. Like everything, knowing when to Tweet, when to update your Facebook status, and when to send a promotional email comes down to practical science.

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4 Things Marketing Videos Should Cover

Posted by Artisan on Oct 29, 2013 7:00:00 PM

New video platforms such as YouTube and Vimeo make it easy to promote your brand or services. It’s a cost-efficient method of advertisement, thanks to their nonexistent video hosting fees.

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Surviving the Fake Review Crackdown

Posted by Artisan on Oct 28, 2013 7:00:00 PM

The era of reputation enhancement may soon be coming to a screeching halt – bringing an end to the deceptive practices of companies and brands who have been found guilty of paying people to leave positive reviews about their goods and services.

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The Life and Work of David Ogilvy

Posted by Artisan on Oct 27, 2013 7:00:00 PM

If you’ve never heard of David Ogilvy, consider it time to get acquainted with the man known as The Father of Advertising. Whether you’re a seasoned marketer or someone just getting into the game, looking back on the life and work of David Ogilvy can be an inspiration to achieve success, develop a strong work ethic, and tap into hidden abilities you might not otherwise know you possess.

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Is Responsive Design Bad for SEO?

Posted by Artisan on Oct 24, 2013 7:00:00 PM

Of all things you probably don’t want to hear – especially if you’ve spent money and poured great effort into aligning your website for responsive design – along come the arguments from some that responsive web design may not be the best thing for SEO purposes. According to an article by Search Engine Land columnist Bryson Meunier, there is an argument to be made that responsive web design just might be bad for search engine optimization efforts.

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4 Ways to Use Social Mobile Marketing

Posted by Artisan on Oct 23, 2013 7:00:00 PM

According to the Pew Research Center, 91 percent of adults in America own a cell phone. Of those, 56 percent own smart phones capable of accessing the internet and receiving multi-media messages. This incredible growth in the adoption of mobile devices points to social mobile marketing as one of the biggest untapped resources for many business owners seeking to expand their reach and grow their customer base.

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Marketing Is the New Sales

Posted by Artisan on Oct 22, 2013 7:00:00 PM

Online marketing has officially turned the world on its ear. You don’t even really need to look at statistics to prove that this is happening, but it doesn’t hurt to get some good old fashioned data to drive the point home. According to Forrester Research, the vast majority of consumers aren’t contacting sales persons until they’re almost 90 percent of the way through a sale.

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How CreativeMornings Brings Local Design Communities Together

Posted by Artisan on Oct 16, 2013 7:00:00 PM

CreativeMornings is a unique and innovate group that serves to empower and educate individuals working within creative fields by offering up regular lectures on topics of use to them in their businesses.

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What Every Freelance Writer Should Know About Good Content Marketing

Posted by Artisan on Oct 9, 2013 4:00:00 AM

If you’re looking for a job in freelance writing, being a good writer may not be enough. In order to really succeed and make a name for yourself in your field, you’re going to have to up your game.

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Video Content Proves Critical to Email Marketing

Posted by Artisan on Oct 9, 2013 1:00:00 AM

Internet video marketing is a veritable goldmine of opportunity for small businesses and brands trying to get off the ground. It’s a method that’s been employed by numerous big-time corporations, to massive financial windfall. So why is it that so many smaller companies seem to be falling down on the job when it comes to taking advantage of what’s being called “the future of online marketing”? In a nutshell: preconceived notions.

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Dissecting Facebook's New Business Mobile Design

Posted by Artisan on Oct 8, 2013 6:00:00 PM

Facebook's New Business Mobile Design

Facebook is known and frequently criticized for making sudden changes to the layout and appearance of pages. While most of the complaints about this come from users who didn’t have time to brace themselves against unwanted changes – or the opportunity to opt out of those changes – sometimes the improvements are actually beneficial. They can even help improve your company’s business. Such was the case recently, when Facebook announced improvements to the mobile look and layout of pages.

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Tracking the Evolving State of SEO

Posted by Artisan on Oct 7, 2013 6:00:00 PM

The Evolving State of SEO

SEO is in a constant state of flux. It is an ever changing, ever evolving marketing tool. A perfect example of this can be found just by taking a look at the way Google is always changing and tweaking their ranking algorithms. Remember Panda and Penguin?

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10 Tips to Help Optimize Mobile Landing Pages

Posted by Artisan on Oct 6, 2013 6:00:00 PM

More than 90 percent of the world’s population – a reported 6 billion people – have smart phones. This ought to get any sane business owner interested in making their website’s mobile friendly. But where to begin? And how to accomplish such a task effectively, especially when everyone else is racing to do the same?

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3 Keys to More Effective Marketing

Posted by Artisan on Oct 2, 2013 6:00:00 PM

Effective Marketing

What do good marketing professionals know that the rest of us don't? No matter what sort of business you’re involved in, following these strategies can help you to gain more traction in your niche, and bring in more clients over time.

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Does it Work? The Stats of Video Marketing for Business

Posted by Artisan on Oct 1, 2013 6:00:00 PM

You have likely been witness to commercial video campaigns. You may already be involved with video marketing yourself. With even big businesses like Lowes and Home Depot getting in on product descriptions and tutorials, viral commercials and self-starting ads, video advertising campaigns are difficult to miss, which is kind of the point.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

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