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It is essential for any startup to identify and appoint the right talent because only the right people have the potential to keep a startup running smoothly and successfully in a highly competitive business environment. When recruiters and HR professionals fail to identify the right fit, it results in cash burn, and if the employee has a client-facing profile or represents the business in any way, it can also adversely impact brand identity.

With low unemployment and a robust economy, finding the right people to hire has become more difficult. Forty-five percent of employers say they are unable to find people with the skills they need. That represents a large increase in unfilled jobs and the toughest hiring environment in a decade. Right now, there are more than 6.7 million job openings in the United States.

Move over personal brand — the career brand is here!

"Your unique career path is a big part of who you are today," says official LinkedIn Blogger Ian Brooks. When it comes to taking your career to the next level, personal brand isn't enough. It's time to start thinking about what's next for your role. Enter the career brand.

Companies incur significant expenses during the recruitment and hiring process, with various sources attaching figures as low as $5,000 or as high as $11,000 to the cost of hiring a single employee. At the same time, one 2014 study found that 17% of new hires quit within their first three months. Another 2018 study conducted by the Work Institute found that 40% of employees left a company within 12 months, with 50% of that turnover happening in the initial three months of employment. When employees leave the company within the first 90 days, the money spent to recruit, interview, and hire them is lost, and there could be additional losses in productivity for the teams.

The demand for tech jobs has exploded in 2018. It is not just high-tech firms that are looking for talent — the digital transformation is affecting every business. If you have the skills, it is a hot market. If you are trying to hire key personnel, it can be a challenge to find talent.

If you’re lucky to live in a part of the country that changes with the seasons, the fall brings vibrant leaves and cool night air. No matter where you live, the fall also brings the Starbucks Pumpkin Spice Latte. Nothing says fall like the cinnamon, clove, ginger and nutmeg of that perfect hot brew. It’s like autumn in a cup. Starbucks has done a wonderful job marketing the beverage under their brand. There are Pumpkin Spice Latte groupies, posts on Instagram galore, and it even has its own Twitter account.

Could the PSL teach us about our own personal branding efforts?

Welcome to our Ask a Recruiter Series, where our Creative Talent Representatives answer your burning questions related to job hunting, resume submission, portfolios, and more.

If you’re a freelancer, it’s likely that the majority of your client communications will be by email. The bad news is that an email inbox can get cluttered fairly quickly, which might make your important client communication slide to the bottom of the list.

In today’s corporate world, there are many practices for finding the best talent. People working in talent acquisition do their best to get in touch with the most qualified candidates because they don’t always post their resumes on popular job boards.

Wait. Shouldn’t it be the other way around? Isn’t it the responsibility of the candidate to look for a vacant position when it gets posted on job boards?

Human resources originally evolved out of a personnel-based function rooted in administrative tasks. Historically, the HR department has been perceived to add the same value to businesses as marketing or sales roles, but that sort of thinking is old school.

According to a recent report issued by HR Open Source (a community platform for HR professionals), 68% of current HR professionals have previously worked in fields outside of human resources. This cross-pollination of ideas is creating a new breed of HR folks — they're moving from "human resources" to "people operations."