Designers Blog

Artisan Talent’s designers blog offers a captivating look at the freelance creative and digital marketing industries—with blogs written by insiders who know the business.

Lean Is In: Why It's a Good Idea to Present a Quick, Trim Website

02/28/2013

Lean Website Design Is In

This year, complex website design is out, and streamlined, lean designs are in. There are numerous reasons for this, but one of the most prominent is the continued growth of mobile technology.

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Nailing the Final Cut: Dos and Don'ts of Video Editing for Online Marketing

02/27/2013

Dos and Don'ts of Video Editing for Online Marketing

Any business with a video marketing strategy should be aware of the potential pitfalls of editing online video clips. Avoiding microscopic text or excessive visual effects and making good using of audio and video correction techniques, can make all the difference between an effective video and a waste of money.

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Building the Perfect Online Web Design Portfolio

02/26/2013

Online Web Design Portfolio

Building a web design portfolio to get you the freelance web designer job or the fulltime position that you're after is easier said than done. Think of building your portfolio as a process rather than as a task, and you'll be on the right track. Here are a few ideas to keep in mind.

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Dissecting the Perfect Cover Letter

02/24/2013

Dissecting the Perfect Cover Letter

As a freelancer, you must apply to jobs more often than most, so learning about the job application and interview process is paramount.
With any job application, the cover letter is one of the most important components you will include. Aside from your resume, this document will have more influence on a potential employer than any other. To maximize your chances of landing jobs, you must master the cover letter for freelancers.

Understanding Cover Letters

Your cover letter is a document that serves as an introduction to your resume. Because a potential employer reads your cover letter first, it is essential that the letter capture the employer's interest. Cover letters should follow the format of a business letter, and they should be approximately three paragraphs in length.

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Experts Weigh In on the Best Jobs for 2013

02/20/2013

Experts Weigh In on the Best Jobs for 2013

If you’ve been looking for the best jobs for any length of time and you’re running out of options, you may have already arrived at the opinion that there’s no such thing as a lousy job. After all, pretty much anything beats unemployment – right?

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2013's Staffing Agency Regulations: How Will Job Seekers Be Impacted?

02/20/2013

2013's Staffing Agency Regulations

The year 2013 is bringing some new staffing agency regulations to temp agencies and creative staffing agencies alike that have some professional freelancers asking, "How will this impact me and my ability to earn a living?" The good news is, the only impacts will be of a positive nature. And in some cases, depending on where they live, contracted workers may not feel any impact at all.

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The Dos and Don'ts of Communicating with a Potential Client via Email

02/19/2013

Communicating with a Potential Client via Email

Every email message you send a potential client should convey the right message in the right way. Yet inboxes everywhere are still awash in communiqués featuring CAPS LOCK, "!!!"s, "LOL"s, and ":)"s that smack of laziness and unprofessionalism at the very least. None of these things should appear in your email efforts to land a freelance graphic design job.

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Giving Your Blog More Oomph (and Visibility) Through Curated Content

02/18/2013

Giving Your Blog More Oomph (and Visibility)

A relatively new type of blog we're seeing these days is the curated content blog. This refers to content that has been gathered from around the web and presented in a cohesive format through a blog or website.

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The Turn of a Friendly Card: How Being Polite Can Help You Land a Job

02/17/2013

How Being Polite Can Help You Land a Job

In today’s frenetic tech-based society, sometimes all it takes to stand out from the crowd of fellow job seekers is the human touch. A recent NPR story noted that people searching for employment spend about 70-80 percent of their time looking for jobs online, yet 70-80 percent of the available jobs are never even listed there.

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How to Make a Killing Designing Mobile Apps

02/13/2013

Designing Mobile Apps

We probably don't need to tell you that there's no way to guarantee that your app is going to make you rich. What we can do, on the other hand, is help you get a start in creating mobile app design that has greater potential to really catch on. Here are a few things that a lot of the top mobile apps have in common.

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Forget Commercials - Promoting Client Sites With Online Video

02/12/2013

Promoting Client Sites With Online Video

Freelancers in film editor jobs or those professionals who create video marketing strategy are increasingly taking the online video route for promotion of client websites. There are several reasons for this trend, including budget limitations.

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Online Video Stats to Make You Rethink Your Approach to Video Marketing

02/11/2013

Online Video Stats to Make You Rethink Your Approach to Video Marketing

Videographer careers are on the rise for one simple reason: people love video.

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Make Up to $1000 With Artisan’s Referral Program

02/11/2013

Artisan's Referral Program

The talented creative, technical, and interactive professionals we work with are part of a thriving, tight-knit community. And now, when you put us in touch with the people you know, it can pay off for everyone.

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Keeping It Legal: Web Designers Held Liable for Clients' Website Use

02/10/2013

Web Designers Held Liable

A legal precedent set recently in Sweden is causing a lot of freelance web designers to worry. According to reports, a 23-year-old web designer was found guilty in a Swedish court of copyright infringement offenses for his contracted work building what would eventually become a highly controversial torrent site, The StudentBay.

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Online Video Content Cited as Top Priority for Companies Interested in Boosting Their Online Profiles

02/07/2013

Online Video Content

You’d think by now, every small business owner would have learned that one of the paths to the greatest online visibility lies in the creation of videos. Internet video marketing isn’t new – it’s a tool that companies have been using for more than a decade to attract potential customers and to keep existing customers coming back again.

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Uncertain Times Lead to Increase in Freelance Opportunities

02/06/2013

Freelance Opportunities

There’s great news for creative professionals who have always dreamed of working for themselves and having the freedom to move from one exciting project to the next. With a growing number of companies hiring freelance professionals to perform jobs previously held by full-time employees, never before has there been a better time to be a freelancer. Ironically, much of that can be attributed directly to the uncertain economic times we’re facing today.

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Does Your Site Need A Responsive Design?

02/05/2013

Need a Responsive Design?

Inquiring minds and business owners like yourself want to know: what’s the big deal about responsive design for websites? Isn’t it enough to simply deploy two versions of your site – one for desktops, the other for mobile devices – and be done with it? The answer to that question is, most assuredly, no.

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CSS3 Tutorials - Backgrounds

02/04/2013

CSS3 Tutorials

Background properties allow a CSS author to control the appearance of an element’s background. CSS has contained background properties since version 1 but many of these properties are new with CSS3. This module will demonstrate the use of the background-size and background-origin properties.

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CSS3 Tutorial - Introduction

02/03/2013

CSS3 Tutorial

Hypertext Markup Language is a method of describing web pages and associated information so that a web browser can display that page. HTML can use cascading style sheets to further describe a web pages attributes such as the appearance and layout of text. The World Wide Web Consortium maintains both HTML and CSS, and encourages HTML programmers to use CSS instead of explicit HTML code.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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