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Blog posts. E-books. Banner ads. Social media posts. The marketing world is full of content that aims to capture attention, inform, and inspire action. The verdict is set and (you know this): content is king.

At this point, most agencies and in-house marketing departments have full-time Copywriters responsible for the words that populate their materials. But when the same people are producing and reviewing content all the time, it can be easy for mistakes—think: typos, inconsistencies, poor structure—to make it all the way through production.

That’s where Editors come in. As a Freelance Editor, I work with a variety of companies to make sure their marketing content is up to snuff. I do everything from suggesting different blog post intros to making sure that e-book headings are capitalized consistently to catching embarrassing spelling errors.

All of these things fall under the big, polka-dot umbrella of “editing,” but they actually represent different kinds of editing.

I break down the main three kinds of editing below, but before we get into it, let’s answer this question:

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There’s no escaping it: All of us function in the economy of words.

From Instagram captions and Facebook posts to the newsletters you find in your email to the mini-magazine that comes with your Dollar Shave Club subscription, words are everywhere. And they have the power to make or break your impression of whatever you’re following—or the impression you have on whoever’s following you.

That’s where I come in. As a Freelance Editor, words are my bread and butter. And I mean that as literally as possible: the money I make editing pays for my groceries, not to mention my rent and utilities and other fun life expenses.

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