Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

Guest Blog: Marketing Email Guilt Trip

Posted by Kirsten Agnello-Dean on Mar 23, 2017 11:00:00 AM

This is week 3 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here and last week's post here, then read on to learn about email marketing guilt.

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Guest Blog: Back to School In Marketing

Posted by Kirsten Agnello-Dean on Mar 16, 2017 11:00:00 AM


This is week 2 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here.

If there's one thing that became very obvious to me this week, it's that I haven't been a student in a long time. Granted, this course isn't like going back to grad school or even taking General Assembly's longer running classes. But I could still feel the "back to school" jitters in my stomach.

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What is a Net Promoter Score (And Why Does It Matter)?

Posted by Kirsten Agnello-Dean on Jan 30, 2017 3:45:00 PM

What is a "Net Promoter Score?"

Simply put: a "Net Promoter Score®" is the up and coming way to tell who's hot and who's not. Inavero, a satisfaction survey company, says: "a Net Promoter Score (NPS®) is a simple metric based on a question that asks how likely a person is to recommend a company to a friend or colleague using a numeric scale of 0-10, ten being extremely likely and zero being not at all likely."

The concept was created by Fred Reichheld and Bain & Company and introduced in 2003 in Fred's Harvard Business Review article “The One Number You Need to Grow”.

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Secrets the Pros Know About App Building

Posted by Kirsten Agnello-Dean on Jan 19, 2017 11:01:00 AM

Most new businesses fail. So do a lot of apps. Why? It’s not just about having a cool idea – the steps you take (or don’t take) to go to market are crucial to your success or failure.

We spoke with a software engineering firm, who shared some secrets for the process of building an app. Turns out the idea is key, but the steps that follow are even more important to your new product launch.

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Content Marketing Predictions

Posted by Kirsten Agnello-Dean on Dec 13, 2016 11:00:00 AM

In past years, marketing teams have focused on content creation as a way to educate their target audience. The idea was that just getting your story out there to surf the digital social media wave would create a brand presence that would lead to more sales.

Then the phrase “content fatigue” arrived. It was an apt descriptor for consumers who were skimming the volume of available content – or discarding most of it. Marketers had to come up with something fast to keep content in front of their targets and need to keep doing so in the upcoming year.

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How To Make a marketing career in Chicago

Posted by Kirsten Agnello-Dean on Oct 20, 2016 11:00:00 AM

Whether you're kicking off a new marketing career or hoping to transition to the Chicago area, the marketing industry in Chicago is booming--especially if you have digital skills. Here's what you need to know to succeed.

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Why You Should Hire a Marketing Generalist

Posted by Kirsten Agnello-Dean on Jul 20, 2016 12:00:00 PM

A few months ago, we introduced you to the Marketing Generalist: a corss-trained professional that reminds us of a plate spinner. Have you seen those plate spinners at the circus? They place a flat disc on a tall, wobbly stick, and spin the plate. Then, with great fanfare, they add more, until they have five or six spinning plates all in a row.

If you’re a small business looking for creative expertise, you probably need a plate spinner of your own.

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How To Hire a Freelance Copywriter in Chicago

Posted by Kirsten Agnello-Dean on Jul 15, 2016 12:00:00 PM

Decided you need some help with words for your website, social media, or newest marketing campaign? It's time to hire a Copywriter!

If you're in need of copywriting help in Chicago, there are three kinds of hiring methods. You can hire full-time copywriters, freelancers, or agency talent. Already know which kind you want? Skip the rest and click here to see who Artisan can match you with.

Not sure what type of copywriting employee you need? Read on!

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Creatives Don't Use Yahoo: What Your Email Address Says About You

Posted by Kirsten Agnello-Dean on Jul 11, 2016 11:00:00 AM

What does your email address say about you? Does it matter? Yes! "Creatives don't use Yahoo!" is a direct quote from a recent meeting Artisan attended.

If you're just starting out in the freelance world, there's one thing you need to know: Yahoo! is not the email to use. Neither is something like Hotmail or other common personal email servers. 

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Should I Be on Snapchat?

Posted by Kirsten Agnello-Dean on Jul 1, 2016 11:30:00 AM

There’s still a little bit of controversy surrounding the Snapchat app. The program allows you to post a photo, add comments and send; but the photo only sticks around in cyberland for ten seconds before disappearing. Or at least what the platform tells us. Considering that most anything is retrievable on the Internet, we know those pictures have to be stored on a server somewhere. 

Controversy aside, could Snapchat become important to a business concerned with making a splash on social media? Hootsuite tells us that Snapchat receives as much traffic these days as Facebook. Business Insider puts the number at 100 million daily.  

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