If there's one thing that became very obvious to me this week, it's that I haven't been a student in a long time. Granted, this course isn't like going back to grad school or even taking General Assembly's longer running classes. But I could still feel the "back to school" jitters in my stomach.
Simply put: a "Net Promoter Score®" is the up and coming way to tell who's hot and who's not. Inavero, a satisfaction survey company, says: "a Net Promoter Score (NPS®) is a simple metric based on a question that asks how likely a person is to recommend a company to a friend or colleague using a numeric scale of 0-10, ten being extremely likely and zero being not at all likely."
The concept was created by Fred Reichheld and Bain & Company and introduced in 2003 in Fred's Harvard Business Review article “The One Number You Need to Grow”.
Most new businesses fail. So do a lot of apps. Why? It’s not just about having a cool idea – the steps you take (or don’t take) to go to market are crucial to your success or failure.
We spoke with a software engineering firm, who shared some secrets for the process of building an app. Turns out the idea is key, but the steps that follow are even more important to your new product launch.
In past years, marketing teams have focused on content creation as a way to educate their target audience. The idea was that just getting your story out there to surf the digital social media wave would create a brand presence that would lead to more sales.
Then the phrase “content fatigue” arrived. It was an apt descriptor for consumers who were skimming the volume of available content – or discarding most of it. Marketers had to come up with something fast to keep content in front of their targets and need to keep doing so in the upcoming year.
A few months ago, we introduced you to the Marketing Generalist: a corss-trained professional that reminds us of a plate spinner. Have you seen those plate spinners at the circus? They place a flat disc on a tall, wobbly stick, and spin the plate. Then, with great fanfare, they add more, until they have five or six spinning plates all in a row.
If you’re a small business looking for creative expertise, you probably need a plate spinner of your own.
Decided you need some help with words for your website, social media, or newest marketing campaign? It's time to hire a Copywriter!
If you're in need of copywriting help in Chicago, there are three kinds of hiring methods. You can hire full-time copywriters, freelancers, or agency talent. Already know which kind you want? Skip the rest and click here to see who Artisan can match you with.
Not sure what type of copywriting employee you need? Read on!
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