Blog

Remember direct mail? It’s back and better than ever. Dimensional mail takes paper mailers to an entirely new, attention-getting level. Talk about teaching an old dog new tricks – dimensional mail is a clever 3-D version of those old-school paper mailers you used to receive (and maybe still do).

What does your email address say about you? Does it matter? Yes! "Creatives don't use Yahoo!" is a direct quote from a recent meeting Artisan attended.

If you're just starting out in the freelance world, there's one thing you need to know: Yahoo! is not the email to use. Neither is something like Hotmail, AOL, or other common personal email servers. 

This is week 5 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here, then read on to learn her final thoughts on General Assembly's marketing class.

This is week four of Changing Course to a Career in Marketing: "Math on Purpose" by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here, second, and last week's post here...then read on to learn about doing math on purpose!

This is week 3 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here and last week's post here, then read on to learn about email marketing guilt.

This is week 2 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here.

If there's one thing that became very obvious to me this week, it's that I haven't been a student in a long time. Granted, this course isn't like going back to grad school or even taking General Assembly's longer running classes. But I could still feel the "back to school" jitters in my stomach.

What is a "Net Promoter Score?"

Simply put: a "Net Promoter Score®" is the up and coming way to tell who's hot and who's not. Inavero, a satisfaction survey company, says: "a Net Promoter Score (NPS®) is a simple metric based on a question that asks how likely a person is to recommend a company to a friend or colleague using a numeric scale of 0-10, ten being extremely likely and zero being not at all likely."

The concept was created by Fred Reichheld and Bain & Company and introduced in 2003 in Fred's Harvard Business Review article “The One Number You Need to Grow”.

Most new businesses fail. So do a lot of apps. Why? It’s not just about having a cool idea – the steps you take (or don’t take) to go to market are crucial to your success or failure.

We spoke with a software engineering firm, who shared some secrets for the process of building an app. Turns out the idea is key, but the steps that follow are even more important to your new product launch.

In past years, marketing teams have focused on content creation as a way to educate their target audience. The idea was that just getting your story out there to surf the digital social media wave would create a brand presence that would lead to more sales.

Then the phrase “content fatigue” arrived. It was an apt descriptor for consumers who were skimming the volume of available content – or discarding most of it. Marketers had to come up with something fast to keep content in front of their targets and need to keep doing so in the upcoming year.

Whether you're kicking off a new marketing career or hoping to transition to the Chicago area, the marketing industry in Chicago is booming--especially if you have digital skills. Here's what you need to know to succeed.