In past years, marketing teams have focused on content creation as a way to educate their target audience. The idea was that just getting your story out there to surf the digital social media wave would create a brand presence that would lead to more sales.
Then the phrase “content fatigue” arrived. It was an apt descriptor for consumers who were skimming the volume of available content – or discarding most of it. Marketers had to come up with something fast to keep content in front of their targets and need to keep doing so in the upcoming year.Read More