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Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

How To Make the Most of LinkedIn

Posted by Artisan on Sep 12, 2017 11:00:00 AM

When searching for a new job, it makes sense to use multiple resources online, offline, and through networking. One of our favorites? LinkedIn. It's our go-to job resource — and it can work for you 24/7 once you’ve established a good profile, defined your search criteria, contacts, and information-gathering techniques. 

Read on to learn how to make the most of LinkedIn.

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Why You Should Be Self-Publishing on LinkedIn

Posted by Kirsten Agnello-Dean on Jul 13, 2017 11:00:00 AM

Building your corporate or personal brand means interacting with businesses and people. Whether trying to close more deals or find a job, LinkedIn Pulse is a great venue to help you reach your target audience.

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Have You Considered Dimensional Mail Marketing?

Posted by Artisan on May 23, 2017 11:01:00 AM

Remember direct mail? It’s back and better than ever. Dimensional mail takes paper mailers to an entirely new, attention-getting level. Talk about teaching an old dog new tricks – dimensional mail is a clever 3-D version of those old-school paper mailers you used to receive (and maybe still do).

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Creatives Don't Use Yahoo: What Your Email Address Says About You

Posted by Kirsten Agnello-Dean on Apr 13, 2017 11:00:00 AM

What does your email address say about you? Does it matter? Yes! "Creatives don't use Yahoo!" is a direct quote from a recent meeting Artisan attended.

If you're just starting out in the freelance world, there's one thing you need to know: Yahoo! is not the email to use. Neither is something like Hotmail, AOL, or other common personal email servers. 

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Guest Blog: Final Thoughts on Marketing with GA

Posted by Kirsten Agnello-Dean on Apr 6, 2017 11:00:00 AM

This is week 5 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here, then read on to learn her final thoughts on General Assembly's marketing class.

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Guest Blog: Back To School in Digital Marketing, Week 4

Posted by Kirsten Agnello-Dean on Mar 30, 2017 11:00:00 AM

This is week four of Changing Course to a Career in Marketing: "Math on Purpose" by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here, second, and last week's post here...then read on to learn about doing math on purpose!

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Guest Blog: Marketing Email Guilt Trip

Posted by Kirsten Agnello-Dean on Mar 23, 2017 11:00:00 AM

This is week 3 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here and last week's post here, then read on to learn about email marketing guilt.

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Guest Blog: Back to School In Marketing

Posted by Kirsten Agnello-Dean on Mar 16, 2017 11:00:00 AM

 

This is week 2 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here.

If there's one thing that became very obvious to me this week, it's that I haven't been a student in a long time. Granted, this course isn't like going back to grad school or even taking General Assembly's longer running classes. But I could still feel the "back to school" jitters in my stomach.

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What is a Net Promoter Score (And Why Does It Matter)?

Posted by Kirsten Agnello-Dean on Jan 30, 2017 3:45:00 PM

What is a "Net Promoter Score?"

Simply put: a "Net Promoter Score®" is the up and coming way to tell who's hot and who's not. Inavero, a satisfaction survey company, says: "a Net Promoter Score (NPS®) is a simple metric based on a question that asks how likely a person is to recommend a company to a friend or colleague using a numeric scale of 0-10, ten being extremely likely and zero being not at all likely."

The concept was created by Fred Reichheld and Bain & Company and introduced in 2003 in Fred's Harvard Business Review article “The One Number You Need to Grow”.

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Secrets the Pros Know About App Building

Posted by Kirsten Agnello-Dean on Jan 19, 2017 11:01:00 AM

Most new businesses fail. So do a lot of apps. Why? It’s not just about having a cool idea – the steps you take (or don’t take) to go to market are crucial to your success or failure.

We spoke with a software engineering firm, who shared some secrets for the process of building an app. Turns out the idea is key, but the steps that follow are even more important to your new product launch.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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