If you’re lucky to live in a part of the country that changes with the seasons, the fall brings vibrant leaves and cool night air. No matter where you live, the fall also brings the Starbucks Pumpkin Spice Latte. Nothing says fall like the cinnamon, clove, ginger and nutmeg of that perfect hot brew. It’s like autumn in a cup. Starbucks has done a wonderful job marketing the beverage under their brand. There are Pumpkin Spice Latte groupies, posts on Instagram galore, and it even has its own Twitter account.
Could the PSL teach us about our own personal branding efforts?