Blog

What is the number one characteristic that any marketing professional needs to have today?

The answer is adaptability.

Video is now the go-to medium for recruiting, interviewing, and hiring. Don’t believe it? This HubSpot infographic shows 18 new videos are published every month by businesses across all market sectors and industries.

YouTube is still the master of all things video. The platform’s longevity is astonishing in the digital era, where apps come and go like we change underwear. Here are some secrets of its success and how you can steal them for your own brand.

The phrase “content curation” was new and fresh in 2011, when EContent described it as, “the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” Fast forward to 2017 when curated content has not only been crowned King, it's taken over the entire kingdom!

Who wouldn't want employees who are self-aware, can recognize the impact of their own emotions, and adapt their approach based on these skills? Employees with a high degree of emotional intelligence can be invaluable in the workforce, often make strong leaders, and make great team members.

Motion design is like oxygen; the discipline is all around us. Motion design or motion graphic design is a digital creative discipline that is one part graphic designer and one part animator. Think graphic design that moves.

Today, motion design is a hot job, because companies are seeking ways to modify their messaging to cut through a very saturated advertising market.

When you are searching for employment, it makes sense to use multiple resources online, offline, and through personal contacts. LinkedIn is a resource that can work for you 24/7 nonstop once you’ve established a good profile, defined your search criteria, contacts, and information gathering techniques.

Building your corporate or personal brand means interacting with businesses and people. Whether trying to close more deals or find a job, LinkedIn Pulse is a great venue to help you reach your target audience.

Remember direct mail? It’s back and better than ever. Dimensional mail takes paper mailers to an entirely new, attention-getting level. Talk about teaching an old dog new tricks – dimensional mail is a clever 3-D version of those old-school paper mailers you used to receive (and maybe still do).

What does your email address say about you? Does it matter? Yes! "Creatives don't use Yahoo!" is a direct quote from a recent meeting Artisan attended.

If you're just starting out in the freelance world, there's one thing you need to know: Yahoo! is not the email to use. Neither is something like Hotmail, AOL, or other common personal email servers.