Blog

Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

Guest Blog: Naming a Business? Don't Skip This Critical Step!

Posted by Grant Polachek on Feb 26, 2019 12:00:00 PM

After dedicating so much of your time and energy to brainstorming name possibilities and narrowing your list down to just one name, you believe you’ve finally found the perfect business name. Or, at least, you think this name might be perfect.

When coming up with a name for your business, you need to get out of your head as the business owner and think beyond your own ideas. Don’t get us wrong — it’s a really good sign if you like the name and it’s even better if your team approves, but when all is said and done, it is most important that your target audience is interested in your brand name.

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Trends in Creative Talent for 2019

Posted by Robin Walters on Jan 22, 2019 12:00:00 PM

Happy New Year, Creative Professionals!

January of the New Year always brings forward-thinking predictions and historical look-backs. In the creative fields, we often try to determine in advance what consumer or economic trends will affect the products and brands we’re trying to promote. Predicting future advertising trends is always tricky, but there is one thing that we can count on as staying front and center in 2019 — technology.

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Our Top 18 Blogs in 2018

Posted by Kirsten Agnello-Dean on Dec 18, 2018 12:00:00 PM

 

2018 has been a varied, polarizing year, and our most popular blogs certainly reflect that.

From convincing a Hiring Manager you're the right one for the job to understanding millennials and being successful as a freelancer, these 18 most popular blogs of the year will help you start 2019 on the right foot.

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Signs You Need to Hire a Marketing Manager

Posted by Artisan on Nov 27, 2018 12:00:00 PM

If you’re wondering whether your business needs to hire a Marketing Manager, the answer is probably yes. Just asking the question is a sign it may be time. Here are other signs that indicate you’re ready.

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What Is a "Career Brand" and How Do I Make One?

Posted by Kirsten Agnello-Dean on Sep 11, 2018 12:00:00 PM

Move over personal brand — the career brand is here!

"Your unique career path is a big part of who you are today," says official LinkedIn Blogger Ian Brooks. When it comes to taking your career to the next level, personal brand isn't enough. It's time to start thinking about what's next for your role. Enter the career brand.

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Copyeditor vs. Copywriter: What’s the Difference?

Posted by Robin Walters on May 22, 2018 12:01:00 PM

All Writers are not created equal. Not only are there differences in skill sets, there are also different kinds of copy that need to be written and edited. It’s true that finding a good writer is hard, but trust us, finding a good editor is also tough. While writing copy is an art (and a science for technical writers), editing is all about the science of grammar, sentence structure, and the weight and meaning of the content.

Copyeditors are both similar to and different from Copywriters. In fact, you can’t have strong copy without both a Copywriter and a Copyeditor. (Also, a Proofreader.)

This article will clear up any confusion you might have about these jobs.

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New Skills for an Old Profession: What Marketers Need to Learn for 2025

Posted by Robin Walters on Apr 3, 2018 12:01:00 PM

What is the number one characteristic that any marketing professional needs to have today?

The answer is adaptability.

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Video Recruiting: Why is Video the Hottest Medium for Hiring?

Posted by Artisan on Jan 30, 2018 11:00:00 AM

Video is now the go-to medium for recruiting, interviewing, and hiring. Don’t believe it? This HubSpot infographic shows 18 new videos are published every month by businesses across all market sectors and industries.

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Do's and Don’ts for Creating Your Own YouTube Video Channel

Posted by Artisan on Dec 14, 2017 9:00:00 AM

YouTube is still the master of all things video. The platform’s longevity is astonishing in the digital era, where apps come and go like we change underwear. Here are some secrets of its success and how you can steal them for creating a YouTube channel for your own brand.

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What’s (Still) Cool About Curated Content?

Posted by Artisan on Dec 7, 2017 11:00:00 AM

The phrase “content curation” was new and fresh in 2011, when EContent described it as, “the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” Fast forward to 2017 when curated content has not only been crowned King, it's taken over the entire kingdom!

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

Stay up-to-date with what is happening in the world of design and marketing and learn how each innovation impacts the way companies, employees, and freelancers work together. Check out the latest posts and follow Artisan’s designers blog. Our talented bloggers scour the web to keep you up to date with the latest techniques and happenings in all areas of digital marketing and design. Plus, Artisan provides winning strategies to help clients and freelancers connect and work together for the common good.

We are proud to offer timely and information that benefits our clients, designers, marketers and anyone else who needs to stay on top of what’s happening out there in the design and marketing world. Check out our latest thought-provoking blog posts and leave a comment or two. We want you to join the conversation and engage with others about the latest happenings in today’s ever-changing digital world.

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