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If you’re wondering whether your business needs to hire a Marketing Manager, the answer is probably yes. Just asking the question is a sign it may be time. Here are other signs that indicate you’re ready.

Move over personal brand — the career brand is here!

"Your unique career path is a big part of who you are today," says official LinkedIn Blogger Ian Brooks. When it comes to taking your career to the next level, personal brand isn't enough. It's time to start thinking about what's next for your role. Enter the career brand.

All Writers are not created equal. Not only are there differences in skill sets, there are also different kinds of copy that need to be written and edited. It’s true that finding a good writer is hard, but trust us, finding a good editor is also tough. While writing copy is an art (and a science for technical writers), editing is all about the science of grammar, sentence structure, and the weight and meaning of the content.

Copyeditors are both similar to and different from Copywriters. In fact, you can’t have strong copy without both a Copywriter and a Copyeditor. (Also, a Proofreader.)

This article will clear up any confusion you might have about these jobs.

What is the number one characteristic that any marketing professional needs to have today?

The answer is adaptability.

Video is now the go-to medium for recruiting, interviewing, and hiring. Don’t believe it? This HubSpot infographic shows 18 new videos are published every month by businesses across all market sectors and industries.

YouTube is still the master of all things video. The platform’s longevity is astonishing in the digital era, where apps come and go like we change underwear. Here are some secrets of its success and how you can steal them for your own brand.

The phrase “content curation” was new and fresh in 2011, when EContent described it as, “the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” Fast forward to 2017 when curated content has not only been crowned King, it's taken over the entire kingdom!

Who wouldn't want employees who are self-aware, can recognize the impact of their own emotions, and adapt their approach based on these skills? Employees with a high degree of emotional intelligence can be invaluable in the workforce, often make strong leaders, and make great team members.

Motion design is like oxygen; the discipline is all around us. Motion design or motion graphic design is a digital creative discipline that is one part graphic designer and one part animator. Think graphic design that moves.

When searching for a new job, it makes sense to use multiple resources online, offline, and through networking. One of our favorites? LinkedIn. It's our go-to job resource — and it can work for you 24/7 once you’ve established a good profile, defined your search criteria, contacts, and information-gathering techniques. 

Read on to learn how to make the most of LinkedIn.