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Looking to learn about freelancing tips and tricks? Wondering how to hire top talent? You’ve come to the right place! The Artisan blog offers a captivating look at the creative industry from those who know the business best.

Grant Polachek

Grant Polachek

Recent Posts

Guest Blog: Naming a Business? Don't Skip This Critical Step!

Posted by Grant Polachek on Feb 26, 2019 12:00:00 PM

After dedicating so much of your time and energy to brainstorming name possibilities and narrowing your list down to just one name, you believe you’ve finally found the perfect business name. Or, at least, you think this name might be perfect.

When coming up with a name for your business, you need to get out of your head as the business owner and think beyond your own ideas. Don’t get us wrong — it’s a really good sign if you like the name and it’s even better if your team approves, but when all is said and done, it is most important that your target audience is interested in your brand name.

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At Artisan Talent, we know that our clients and our freelancers are busy professionals who do not have enough time in the workday. As such, we wanted to create a blog where it is possible to get the scoop on all aspects of hiring web design, development, content creation and digital marketing in one place. We do not stop at that; we go the extra mile to make sure every post is useful, easy-to-understand and even enjoyable to read.

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