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This is week four of Changing Course to a Career in Marketing: "Math on Purpose" by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here, second, and last week's post here...then read on to learn about doing math on purpose!

It's expensive to lose an employee. We’re not talking about employee retirement or someone going off into the sunset for a better job. We’re talking about the dreaded ax – employee termination – the “You’re fired,” that none of us really want to deal with.

It may be necessary; the employee could be a bad cultural match or not have the right skills. But before you give them the ax understand it’s going to hurt you as much as it does them.

If you’re keeping tabs on trends in marketing, you’re probably seeing the word “authenticity” coming up more often than in years past. Customer Think lists “Striving for Authenticity” as a 2017 marketing trend to watch. There’s even a Small Biz Trends article titled, “Small Business Marketing Should Focus on Authenticity.”

Increasingly, business leaders and the creatives they hire are experimenting with ways to be authentic through and across all their marketing channels – social media, website, email, paid advertising, videos, print literature, and so forth. It takes time and effort to define your authentic voice and translate that voice into images, words, and sounds that connect with your customers.

This is week 3 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here and last week's post here, then read on to learn about email marketing guilt.

Welcome to our new series Ask a Recruiter! Our Denver Creative Talent Representative Lauren Friesen will be answering your burning questions related to job hunting, resume submission, portfolios and more.

You’ve heard the expression, “Don’t put all your eggs in one basket.” If you’ve ever been laid off, you know how tenuous the job market can sometimes be.

That’s partially why 55 million Americans are now freelancing as I-9 contractors (need a refresher? Watch this). These independent workers are engaging in side jobs in addition to their day jobs, or multiple part-time gigs, in order to make ends meet. They understand that having a side hustle – or several – is the key to coming out ahead in a volatile job market.

Wondering how you can too?

Welcome to our new series Ask a Recruiter! Our Denver Creative Talent Representative Lauren Friesen will be answering your burning questions related to job hunting, resume submission, portfolios and more.

Welcome to our new series Ask a Recruiter! Our Denver Creative Talent Representative Lauren Friesen will be answering your burning questions related to job hunting, resume submission, portfolios and more.

This is week 2 of Changing Course to a Career in Marketing: Back in the Saddle by Guest Blogger and Artisan Talent Sarah Antao. Get up to date with her first post here.

If there's one thing that became very obvious to me this week, it's that I haven't been a student in a long time. Granted, this course isn't like going back to grad school or even taking General Assembly's longer running classes. But I could still feel the "back to school" jitters in my stomach.

Your computer just got smarter than you are. Artificial intelligence (AI) is the next big step in the continuing rise of the machines. Today, AI happens when coded algorithms foster machine learning that understands and responds to a conversation. Tomorrow, who knows?

Ever wanted to change course and try out a new career? One of our fabulous talents is doing just that! Follow Sarah Antao on her journey toward becoming a Digital Marketing Professional.

Take Two Vacation Days and DON’T Call Me in the Morning – Here's Why You Should Use Your PTO.

Do you know the one thing that American workers are really bad at? Taking time off. It’s an epidemic. What’s going on out there?

It's the chicken or the egg. Should you find a job and then move to a new city, or move to a new place and then look for employment? If you’ve ever done the latter, you’ve probably learned it can make the job hunt harder when you’re navigating a career path in an unfamiliar landscape.